Twitter Metrics Glossary

Twitter Metrics 

Understand Your Audience and Improve Your Performance


Engagement: The number of Likes/Favourites, ReTweets, Replies and Mentions received by a Twitter account.

Engagement Rate: The total Engagement received by an Instagram account over a time period as a percentage of followers.

Engagement Rate = Engagement / Followers

Engagement Distribution: The share of Engagement received on Tweets by Engagement type (Likes/Favourites vs. ReTweets vs. Replies vs. Mentions).

Shareability: The distribution of ReTweets received on Tweets.

Likeability : Thehe distribution of Likes received on Posts.

Reply Distribution : Thehe distribution of Replies received on Posts.

Media Mix Distribution : Thehe share of media types (photo, video, status, link) used in Tweets.

Engagement by Media Type:  The average Engagement (Likes/Favourites, Replies and ReTweets) received on each media type.


Tweets:  Content (link, photo, status, video) published by a Twitter account.

Media Mix:  The number of times each media type (link, photo, status, video) was used in Tweets.

Tweet Types: The various types of Tweets published (Original Tweets, Replies or ReTweets) by a Twitter account.

Tweet Keyword Analysis:  Identification of the most frequently used words in Tweets by a Twitter account.

Engaged Users Keyword Analysis:  Identification of the words used by people who engaged with a Twitter account.


Followers:  People who follow a selected Twitter account.

Follower Growth : Thehe change in the number of Followers.

Following:  People who are followed by a selected Twitter account.

Following Growth : The change in the number of people followed.

Followers by Language: The distribution of the languages used in Tweets by engaged users.

Followers by Timezone: The distribution of the time zones of engaged users.

Top Twitter Apps: The distribution of the Twitter apps used by engaged users to publish their Tweets.

Top Followers By Engagement:  The most loyal Followers who engage frequently with a selected Instagram account over a specified time range.

Top Followers by Influence: The most influential Followers that engaged with a selected Twitter account over a specified time range.

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Response Time:  The length of time it took for a Twitter account to respond to a Tweet.

Response Rate: The percentage of Tweets that a Twitter account has replied to.

Response Time by Hour: The length of time it took for a Twitter account to respond to Tweets, by hour of day.

Response Time by Day:  The length of time it took for a Twitter account to respond to Tweets, by day of week.

Facebook Metrics Glossary
  1. Facebook Insights Metrics (for pages you have administrator access to)
  2. Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
  3. Facebook Public Metrics (for any Facebook page)