Twitter Metrics
Understand Your Audience and Improve Your Performance
Understand Your Audience and Improve Your Performance
Engagement: The number of Likes/Favourites, ReTweets, Replies and Mentions received by a Twitter account.
Engagement Rate: The total Engagement received by an Instagram account over a time period as a percentage of followers.
Engagement Rate = Engagement / Followers
Engagement Distribution: The share of Engagement received on Tweets by Engagement type (Likes/Favourites vs. ReTweets vs. Replies vs. Mentions).
Shareability: The distribution of ReTweets received on Tweets.
Likeability : Thehe distribution of Likes received on Posts.
Reply Distribution : Thehe distribution of Replies received on Posts.
Media Mix Distribution : Thehe share of media types (photo, video, status, link) used in Tweets.
Engagement by Media Type: The average Engagement (Likes/Favourites, Replies and ReTweets) received on each media type.
Tweets: Content (link, photo, status, video) published by a Twitter account.
Media Mix: The number of times each media type (link, photo, status, video) was used in Tweets.
Tweet Types: The various types of Tweets published (Original Tweets, Replies or ReTweets) by a Twitter account.
Tweet Keyword Analysis: Identification of the most frequently used words in Tweets by a Twitter account.
Engaged Users Keyword Analysis: Identification of the words used by people who engaged with a Twitter account.
Followers: People who follow a selected Twitter account.
Follower Growth : Thehe change in the number of Followers.
Following: People who are followed by a selected Twitter account.
Following Growth : The change in the number of people followed.
Followers by Language: The distribution of the languages used in Tweets by engaged users.
Followers by Timezone: The distribution of the time zones of engaged users.
Top Twitter Apps: The distribution of the Twitter apps used by engaged users to publish their Tweets.
Top Followers By Engagement: The most loyal Followers who engage frequently with a selected Instagram account over a specified time range.
Top Followers by Influence: The most influential Followers that engaged with a selected Twitter account over a specified time range.
Response Time: The length of time it took for a Twitter account to respond to a Tweet.
Response Rate: The percentage of Tweets that a Twitter account has replied to.
Response Time by Hour: The length of time it took for a Twitter account to respond to Tweets, by hour of day.
Response Time by Day: The length of time it took for a Twitter account to respond to Tweets, by day of week.