LinkedIn Metrics
Insights to Help Your Company Excel
Engagement
Engagement: The number of Likes and Comments received on Updates by a Company Page.
Engagement Rate: The total Engagement received by a Company Page over a time period as a percentage of followers.
Engagement Rate = Engagement / Followers
Engagement Distribution: The share of Engagement received on Updates by Engagement type (Likes vs. Comments)
Likeability: The distribution of Likes received on Updates.
Conversation Depth: The distribution of Comments received onUpdates.
Media Mix Distribution: The share of media types (photo, video, link, status) used in Updates.
Content
Updates: Content (photos, videos) published by a Company Page.
Media Mix: The number of times each media type (photo, video, status, link) was used in Updates.
Keyword Analysis:
- Updates: Identification of the most frequently used words in Updates by a Company Page
- Comments: Identification of the most frequently used words in Comments received on Updates.
Followers
Followers: People who follow a selected LinkedIn Company Page.
Network Size Distribution:The distribution of network size of people who commented on a Company Page.
Average Network Size of Commenters: The average network size of people who commented on a Company Page.
Number of Unique Commenters:The number of unique people who commented on a Company Page.
Commenters by Country: The distribution of Countries from where people commented on a Company Page.
Commenters by City: The distribution of Cities from where people commented on a Company Page.
Commenters by Industry: The distribution of Industries of the people who commented on a Company Page.
- Facebook Insights Metrics (for pages you have administrator access to)
- Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
- Facebook Public Metrics (for any Facebook page)
