LinkedIn Metrics Glossary

LinkedIn Metrics 

Insights to Help Your Company Excel

Engagement

Engagement: The number of Likes and Comments received on Updates by a Company Page.

Engagement Rate: The total Engagement received by a Company Page over a time period as a percentage of followers.

Engagement Rate = Engagement / Followers

Engagement Distribution: The share of Engagement received on Updates by Engagement type (Likes vs. Comments)

Likeability: The distribution of Likes received on Updates.

Conversation Depth: The distribution of Comments received onUpdates.

Media Mix Distribution: The share of media types (photo, video, link, status) used in Updates.

Content

Updates: Content (photos, videos) published by a Company Page.

Media Mix: The number of times each media type (photo, video, status, link) was used in Updates.

Keyword Analysis:

  • Updates: Identification of the most frequently used words in Updates by a Company Page
  • Comments: Identification of the most frequently used words in Comments received on Updates.

Followers

Followers: People who follow a selected LinkedIn Company Page.

Network Size Distribution:The distribution of network size of people who commented on a Company Page.

Average Network Size of Commenters: The average network size of people who commented on a Company Page.

Number of Unique Commenters:The number of unique people who commented on a Company Page.

Commenters by Country: The distribution of Countries from where people commented on a Company Page.

Commenters by City: The distribution of Cities from where people commented on a Company Page.

Commenters by Industry: The distribution of Industries of the people who commented on a Company Page.

Facebook Metrics Glossary
  1. Facebook Insights Metrics (for pages you have administrator access to)
  2. Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
  3. Facebook Public Metrics (for any Facebook page)