Instagram Metrics
See the Big Picture
See the Big Picture
Engagement: The number of Likes and Comments received on Posts.
Engagement Distribution: The share of Engagement received on Posts by Engagement type (Likes vs. Comments).
Likeability: The distribution of Likes received on Posts.
Conversation Depth: The distribution of Comments received on Posts.
Time-Parting Analysis: Posts published vs. Comments received on Posts, segmented by hour and day.
Engagement by Filter: The average Engagement/Post received for each filter.
Engagement by Hashtag: The average Engagement/Post received for each hashtag.
Media Mix Distribution: The share of media types (photo, video) used in Posts.
Likes and Comments by Media Type: The average Engagement (Likes and Comments) received on each media type.
Posts: Content (photos, videos) published by an Instagram account.
Media Mix: The number of times each media type (photo, video) was used in Posts.
Posts Keyword Analysis: Identification of the most frequently used words in Posts.
Comments Keyword Analysis: Identification of the most frequently used words in Comments received on Posts.
Followers: People who follow a selected Instagram account.
Follower Growth: The change in the number of Followers.
Following: People who are followed by a selected Instagram account.
Following Growth: The change in the number of people followed.
Top Followers By Engagement: The most loyal Followers who engage frequently with a selected Instagram account over a specified time range.