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Instagram Metrics

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Engagement

Engagement: The number of Likes and Comments received on Posts.

Engagement Distribution: The share of Engagement received on Posts by Engagement type (Likes vs. Comments).

Likeability: The distribution of Likes received on Posts.

Conversation Depth: The distribution of Comments received on Posts.

Time-Parting Analysis: Posts published vs. Comments received on Posts, segmented by hour and day.

Engagement by Filter: The average Engagement/Post received for each filter.

Engagement by Hashtag: The average Engagement/Post received for each hashtag.

Media Mix Distribution: The share of media types (photo, video) used in Posts.

Likes and Comments by Media Type: The average Engagement (Likes and Comments) received on each media type.

Content

Posts: Content (photos, videos) published by an Instagram account.

Media Mix: The number of times each media type (photo, video) was used in Posts.

Posts Keyword Analysis: Identification of the most frequently used words in Posts.

Comments Keyword Analysis: Identification of the most frequently used words in Comments received on Posts.

Followers

Followers: People who follow a selected Instagram account.

Follower Growth: The change in the number of Followers.

Following: People who are followed by a selected Instagram account.

Following Growth: The change in the number of people followed.

Top Followers By Engagement: The most loyal Followers who engage frequently with a selected Instagram account over a specified time range.

Facebook Metrics Glossary
  1. Facebook Insights Metrics (for pages you have administrator access to)
  2. Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
  3. Facebook Public Metrics (for any Facebook page)