Facebook Insights Metrics
Crowdbabble’s Most Comprehensive Report
Crowdbabble’s Most Comprehensive Report
Engagement: A Like, Comment, Share or click received on a post from your Page.
People Engaged: The unique number of people who Like, Comment, Share or click on posts from your Page.
Engagement Rate: The percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page.
Engagement Rate (%) = People Engaged/People Reached
Page Consumption: An interaction received on activity from your Page. Page Consumption includes Link Clicks, Photo Views, Video Plays, and Other Clicks.
Negative Feedback: An undesired action performed on your Facebook page, including the below.
People Reached: The number of unique people who saw activity about your Facebook Page. Reach can be broken down into:
Impressions: The total number of times activity related to your page was seen by people on Facebook. Impressions can be broken down into:
Post Type: A Facebook post could be a Photo, Video, Status, or a Link.
Media Mix: The number of times each media type (photo, video) was used in Posts.
Promoted Post: A Facebook Post that has received paid distribution across Facebook in the form of a Facebook ad.
Post Impressions: The total number of times your post was seen by people on Facebook. Post Impressions can be broken down into:
Post Reach: The number of unique people who saw your Facebook Post. Post Reach can be broken down into:
% Fans Reached by Post: The percentage of your Page’s fans who saw your Post.
% Fans Reached (%) = Post Reach/Page Fans
Post Engagement: The number of unique people who engaged with your Post (liked, commented, shared or clicked on the Post).
Stories Created on Page: The total number of likes, comments and shares received on your Post.
Post Virality: The number of stories created from your Post as a percentage of the total number of times your Post was seen by people on Facebook.
Post Virality (%) = Stories Created on Post/Post Impressions
Post Engagement Rate: The percentage of people who engaged with your Post (liked, commented, shared or clicked on the Post) after seeing the Post on Facebook.
Post Engagement Rate (%) = Post Engagement Engagement/Post Reach
Post Negative Feedback: An undesired action performed on your Post.
Post Engagement Score: A customized score for your Post, based on custom weighted engagement parameters defined by you. W, X, Y and Z are custom weighted parameters defined by a Crowdbabble user.
Post Engagement Score = (W * Likes) + (X * Comments) + (Y * Shares) + (Z * Clicks)
Fan Posts: A Post publicly published to the Wall of your Facebook Page by a Facebook user.
Post Consumption: An interaction with a Post by a Facebook user. Possible interactions include:
Page Likes (Fans): People who Like your Facebook Page.
Page Like Growth: The change in Page Likes over a given time period.
Like Sources: The different referral URLs or sites from which people can Like your Page.
Demographics: Age and gender, country, city, and language of Facebook users.
Response Time: The length of time it took for the Page to respond to a Fan Post.
Response Rate: The percentage of Fan Posts that the Page has responded to with a Comment.
Acknowledgement Rate: The percentage of Fan Posts that the page has either responded to with a Comment and/or a Like.
Response Time By Hour: The length of time it took for the Page to respond to Fan Posts, by hour of day.
Response Time by Day: The length of time it took for the Page to respond to Fan Posts, by day of week.