Facebook Metrics Glossary

Facebook Insights Metrics

Crowdbabble’s Most Comprehensive Report

Page Level Metrics

Engagement: A Like, Comment, Share or click received on a post from your Page.

People Engaged: The unique number of people who Like, Comment, Share or click on posts from your Page.

Engagement Rate: The percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page.

Engagement Rate (%) = People Engaged/People Reached

Page Consumption: An interaction received on activity from your Page. Page Consumption includes Link Clicks, Photo Views, Video Plays, and Other Clicks.

Negative Feedback: An undesired action performed on your Facebook page, including the below.

  • Hide Post: When a user hides a post by your Page from their News Feed
  • Hide All Posts: When a user hides all posts by your Page from their News Feed
  • Unlike Page: When a user unlikes your Page
  • Report Spam: When a user reports a post from your Page to Facebook as spam

People Reached: The number of unique people who saw activity about your Facebook Page. Reach can be broken down into:

  • Organic Reach: The number of people who saw activity related to your Page directly from your Page
  • Paid Reach: The number of people who saw activity related to your Page  via a paid Facebook ad
  • Viral Reach: The number of people who saw activity related to your Page via a story published by a friend. For instance, if someone Likes, Comments, or Shares a post by your page, their friends might see that a story about your page virally.

Impressions: The total number of times activity related to your page was seen by people on Facebook. Impressions can be broken down into:

  • Organic Impressions: The number of times people saw activity related to your Page directly from your Page
  • Paid Impressions: The number of times people saw activity related to your Page via a paid Facebook ad.
  • Viral Impressions: The number of times people saw activity related to your page via a story published by a friend. For instance, if someone Likes, Comments, or Shares something on your page, their friends might see a story about your page virally.

Post Level Metrics

Post Type: A Facebook post could be a Photo, Video, Status, or a Link.

Media Mix: The number of times each media type (photo, video) was used in Posts.

Promoted Post: A Facebook Post that has received paid distribution across Facebook in the form of a Facebook ad.

Post Impressions: The total number of times your post was seen by people on Facebook. Post Impressions can be broken down into:

  • Organic Impressions: The number of times people saw your Post directly from your Page.
  • Paid Impressions: The number of times people saw your Post via a paid Facebook ad.
  • Viral Impressions: The number of times people saw your Post via a story published by a friend. For instance, if someone likes, comments or shares your Post, their friends might see a story about your Post virally.

Post Reach: The number of unique people who saw your Facebook Post. Post Reach can be broken down into:

  • Organic Reach: The number of people who saw your Post directly from your Page.
  • Paid Reach: The number of people who saw your Post via a paid Facebook ad.
  • Viral Reach: The number of people who saw your Post via a story published by a friend. For instance, if someone likes, comments or shares your Post, their friends might see a story about your Post virally.

% Fans Reached by Post: The percentage of your Page’s fans who saw your Post.

% Fans Reached (%) = Post Reach/Page Fans

Post Engagement: The number of unique people who engaged with your Post (liked, commented, shared or clicked on the Post).

Stories Created on Page: The total number of likes, comments and shares received on your Post.

Post Virality: The number of stories created from your Post as a percentage of the total number of times your Post was seen by people on Facebook.

Post Virality (%) = Stories Created on Post/Post Impressions

Post Engagement Rate: The percentage of people who engaged with your Post (liked, commented, shared or clicked on the Post) after seeing the Post on Facebook.

Post Engagement Rate (%) = Post Engagement Engagement/Post Reach

Post Negative Feedback: An undesired action performed on your Post.

  • Hide Post: When a user hides your Post from their News Feed
  • Hide All Posts When a user hides all Posts by your Page from their News Feed
  • Unlike Page: When a user unlikes your Page
  • Report Spam: When a user Reports your Post to Facebook as Spam

Post Engagement Score: A customized score for your Post, based on custom weighted engagement parameters defined by you. W, X, Y and Z are custom weighted parameters defined by a Crowdbabble user.

Post Engagement Score = (W * Likes) + (X * Comments) + (Y * Shares) + (Z * Clicks)

Fan Posts: A Post publicly published to the Wall of your Facebook Page by a Facebook user.

Post Consumption: An interaction with a Post by a Facebook user. Possible interactions include:

  • Link Clicks
  • Photo Views
  • Video Plays
  • Other Clicks

Fans

Page Likes (Fans): People who Like your Facebook Page.

Page Like Growth: The change in Page Likes over a given time period.

Like Sources: The different referral URLs or sites from which people can Like your Page.

Demographics: Age and gender, country, city, and language of Facebook users.

  • Fan Demographics: Demographics of the people who have Liked your Page.
  • People Reached Demographics: Demographics of the people who have seen content from your Facebook Page.
  • People Engaged Demographics. Demographics of the people who have engaged with content (liked, commented, or shared) on your Facebook Page, whether or not they are fans.

Customer Service

Response Time: The length of time it took for the Page to respond to a Fan Post.

Response Rate: The percentage of Fan Posts that the Page has responded to with a Comment.

Acknowledgement Rate: The percentage of Fan Posts that the page has either responded to with a Comment and/or a Like.

Response Time By Hour: The length of time it took for the Page to respond to Fan Posts, by hour of day.

Response Time by Day: The length of time it took for the Page to respond to Fan Posts, by day of week.

Facebook Metrics Glossary
  1. Facebook Insights Metrics (for pages you have administrator access to)
  2. Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
  3. Facebook Public Metrics (for any Facebook page)