Facebook Competitive Report Metrics

Understand Crowdbabble’s Competitive Reports


Page Likes: People who Like a Facebook Page.

Change in Page Likes: The difference in the number of Page Likes over a period of time.

Share of Page Likes: The distribution of Page Likes between competitive Pages.

Share of Page Likes = One Account’s Page Likes / Total Page Likes for All Accounts in Competitive Report


Post Type: A Facebook Post could be any of the following media types:

  • Photo
  • Video
  • Status
  • Link

Fan Post: A Post publicly published to the Wall of a Facebook Page by a Facebook user.

Media Mix: The various types of media used in a set of Page posts.

Engagement:  The total number of likes, comments and shares received on Posts.

Engagement Breakdown: The average number of Likes, Comments and Shares by media type.

Share of Engagement:The breakdown of engagement received on page posts by each competitive page.

Facebook Metrics Glossary
  1. Facebook Insights Metrics (for pages you have administrator access to)
  2. Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
  3. Facebook Public Metrics (for any Facebook page)