Facebook Competitive Report Metrics
Understand Crowdbabble’s Competitive Reports
Fans
Page Likes: People who Like a Facebook Page.
Change in Page Likes: The difference in the number of Page Likes over a period of time.
Share of Page Likes: The distribution of Page Likes between competitive Pages.
Share of Page Likes = One Account’s Page Likes / Total Page Likes for All Accounts in Competitive Report
Posts
Post Type: A Facebook Post could be any of the following media types:
- Photo
- Video
- Status
- Link
Fan Post: A Post publicly published to the Wall of a Facebook Page by a Facebook user.
Media Mix: The various types of media used in a set of Page posts.
Engagement: The total number of likes, comments and shares received on Posts.
Engagement Breakdown: The average number of Likes, Comments and Shares by media type.
Share of Engagement:The breakdown of engagement received on page posts by each competitive page.
- Facebook Insights Metrics (for pages you have administrator access to)
- Facebook Competitive Reports Metrics (for Crowdbabble’s Competitive Reports, which compare multiple Facebook pages)
- Facebook Public Metrics (for any Facebook page)
