Social Media Starter Pack

Welcome to The Social Media Reader! Learn how to access brand-boosting analytics insights — and how they’re calculated — with the resources below.

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The Basics: Facebook, Twitter, Instagram, and Snapchat 101

Facebook Like Sources Icon Facebook Analytics 101: Like Sources

How do your Facebook fans find your content? In Facebook Insights…

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Customer Service on Twitter

Measuring Customer Service on Twitter

As consumers leverage Twitter, more brands are…

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Instagram Excel Export

Export your Instagram Analytics to Excel with 1 Click

Now you can easily export your Instagram reports to…

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Snapchat Excel Beta

Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

Marketers crave access to more and more Snapchat data…

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Case Studies: Learning From Viral Sensations and Brand Mistakes

Smuckers Facebook Jam

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails …

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DiGionro Cheesy Tweet

Crisis Management 101: How Did DiGiorno Bounce Back From a Cheesy Tweet?

With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention…

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