Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns.

This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions for everything from the most basic to the more advanced metrics.

Let’s dive in.

We hope this guide helps you to better understand your metrics so you can improve your social media campaigns. Make sure to keep it handy for easy reference!

You’re more than welcome to share it with any of your colleagues, friends or clients.

Happy Analyzing!