Social Media Measurement

The Crowdbabble Blog


The Social Media Analytics Glossary

By | Facebook Analytics, Facebook Analytics 101, Hashtag Analytics 101, Instagram Analytics 101, LinkedIn Analytics, Social Media Analytics, Twitter Analytics, Uncategorized

Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions…

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Dec.10Sway Office 365 Crowdbabble Social Media Analytics Presentation Marketing Digital Responsive

Social Media Analytics Storytelling with Microsoft Sway

By | Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

I’ve recently fallen in love with Microsoft Office Sway. Sway is a free presentation tool available to anyone with a Microsoft ID where users are able to make dynamic, responsive and stunning presentations. I know what you are thinking… isn’t this just a fancy PowerPoint? Not quite. Sway takes the…

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Introducing Spanish and Portuguese Social Media Reports

By | Multilungual, Portugese, Social Media Analytics, Social Media Marketing, Spanish, Uncategorized

Hoy estamos lanzando nuestros nuevos informes de los medios sociales multilingües empezando con español y portugués. Hoje estamos lançando nossos novos relatórios de mídia social multilingues começando com Espanhol e Português. In order words, today we are launching our new multilingual social media reports starting with Spanish and Portuguese. We’d…

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Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

By | Snapchat, Snapchat Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Marketers crave access to more and more Snapchat data, but the only people who have access to this goldmine of user data is Snapchat themselves. This represents a missed opportunity. While Snapchat is an excellent platform for marketers to engage with users, marketers are unable to obtain metrics to justify…

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The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use….

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5 Reasons Why Snapchat Needs To Open Up Their APIs Again

By | Competitive Analysis, Real-Time Analytics, Snapchat, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

It seemed like only yesterday that Snapchat had to close their APIs because of a hack that took place through one of their third party apps. The APIs had a security loophole which unfortunately allowed for hackers to exploit user data. Snapchat decided to close their APIs to limit developer…

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