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Social Media Measurement

The Social Media Analytics Glossary

By | Facebook Analytics, Facebook Analytics 101, Hashtag Analytics 101, Instagram Analytics 101, LinkedIn Analytics, Social Media Analytics, Twitter Analytics, Uncategorized | No Comments

Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions for everything from the most basic to the more advanced metrics. Let’s dive in. We hope this guide helps you to better understand your metrics so you can improve your social media campaigns. Make sure to keep it handy for easy reference! You’re more than welcome to share it with…

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Hashtag Analytics 101: The Complete Guide

By | Hashtag Analytics 101, Instagram Analytics, Social Media Analytics, Social Media Measurement | 5 Comments

Want to grow your #following? Each post in Hashtag Analytics 101:  The Complete Guide breaks down a different hashtag metric to help you #succeed on social. We’re building the guide now and the list below will be updated as we dissect metrics that are measured in Hashbabble, a free hashtag analytics tool from Crowdbabble. Introduction How to Use Hashtags to Mentions Most Engaged Users

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Social Media Analytics Storytelling with Microsoft Sway

By | Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized | No Comments

I’ve recently fallen in love with Microsoft Office Sway. Sway is a free presentation tool available to anyone with a Microsoft ID where users are able to make dynamic, responsive and stunning presentations. I know what you are thinking… isn’t this just a fancy PowerPoint? Not quite. Sway takes the responsive web as a design framework to help create stories in a visually appealing way, similar to building a website using Bootstrap. For this exercise, I tried to imagine myself as a marketer part of a team who manages their meetings in different formats: tv screens, paper, tablets, phones and…

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Introducing Spanish and Portuguese Social Media Reports

By | Multilungual, Portugese, Social Media Analytics, Social Media Marketing, Spanish, Uncategorized | No Comments

Hoy estamos lanzando nuestros nuevos informes de los medios sociales multilingües empezando con español y portugués. Hoje estamos lançando nossos novos relatórios de mídia social multilingues começando com Espanhol e Português. In order words, today we are launching our new multilingual social media reports starting with Spanish and Portuguese. We’d like to thank everyone who reached out to request new languages. It was an eye-opener to learn that those of you who are non-native English speakers were actually using built-in browser translations to convert everything in Crowdbabble to your native languages. Starting today, you can access all the Crowdbabble reports on…

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Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

By | Snapchat, Snapchat Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | One Comment

Marketers crave access to more and more Snapchat data, but the only people who have access to this goldmine of user data is Snapchat themselves. This represents a missed opportunity. While Snapchat is an excellent platform for marketers to engage with users, marketers are unable to obtain metrics to justify the time and effort they spend pushing out exclusive content. Not only does this prevent marketers from determining their Return on Investment (ROI) on Snapchat, but also makes it difficult to evaluate the type of content that best resonates with followers. These unanswered questions only make it difficult for marketers…

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The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized | No Comments

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use. As the Internet’s role in marketing grows, quantifying social media ROI is becoming essential. As we discovered, social media runs on trust and sharing… and something that is not often discussed that wreaks havoc on analytics: dark social. The near infinite expanse of the web has allowed for sharing that…

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Boost Traffic by Hiding Pinterest-Ready Images in Your Site

By | Social Media Marketing, Uncategorized | One Comment

Pinterest is an aspirational platform that drives more traffic to websites than Twitter and Reddit. If your site has uplifting content to share, embedding pin-able images could help you reap the benefits of the social platform: more referral traffic and better brand recognition. Read on to learn how to hide images in your website that Pinterest users will love to discover and share. If you click and drag your mouse over this text, you should be able to see our own hidden image that the Pin It button will locate. 1. Find Pinterest-ready content on your website Pinterest is best…

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5 Reasons Why Snapchat Needs To Open Up Their APIs Again

By | Competitive Analysis, Real-Time Analytics, Snapchat, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized | One Comment

It seemed like only yesterday that Snapchat had to close their APIs because of a hack that took place through one of their third party apps. The APIs had a security loophole which unfortunately allowed for hackers to exploit user data. Snapchat decided to close their APIs to limit developer involvement and the availability of third party apps and functionality. Recently, there have been rumblings about the efficacy and relevance of Snapchat as a social media platform, especially for marketers looking to advertise and engage with users. But we think Snapchat should open up their APIs again to reignite the…

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Crowdbabble now Integrates with Portadi

By | Launch, Social Media Marketing, Social Media Measurement, Uncategorized | No Comments

Crowdbabble is excited to announce that we have been added to an integrations catalogue for the online account access manager, Portadi. Portadi, based in the Czech Republic, is an online access manager for cloud based apps or services. It allows companies to keep account information about web apps and subscriptions in once place for employees to share and keep track of, eliminating the need for unnecessary sticky notes and risky password managers. Portadi also keeps track of all the cloud apps and subscriptions which allow companies to make better decisions about what products they chose to use or not. They…

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4 Lessons in Social Media from a Music Festival

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized | No Comments

I just got back from Osheaga, a music festival in Montreal that we like to think of as Canada’s Coachella. When I wasn’t too busy admiring the amazing acts like Kendrick Lamar and The Black Keys, I was taken by the quality of social media management being exhibited by the festival’s employees. Music festivals are filled with millennials, and thus without social media management they will crash and burn. I’ve compiled 4 easy tips here so that you can begin to incorporate some of these music festival strategies into your social media efforts.

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