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social media marketing training

Crowdbabble looking back on social media marketing in 2016 the long view

Top Reads for Brand Managers, December 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics of 2016 By Leslie Berland (@leslieberland) for Twitter The most-tweeted topic this year? It wasn’t the American election. Social Media Use in 2016 By Shannon Greenwood, Andrew Perrin, and Maeve Duggan for Pew Research Centre An overview of total users and growth in 2016 for five networks. Facebook’s Year in Review By…

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Top Reads for Brand Managers, #movember 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu (@uugwuu) for BuzzFeed A masterclass in branding from the creative director of Adidas. An incredibly in-depth, inside story on the shoe brand’s collapse and rebuild. Tell Your Company Story Like Tesla By Janessa Lantz (@JanessaLantz) for ReadThink Read the Adidas story, and want to keep learning from the best? This short…

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