Tag

api

Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

By | Snapchat, Snapchat Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | One Comment

Marketers crave access to more and more Snapchat data, but the only people who have access to this goldmine of user data is Snapchat themselves. This represents a missed opportunity. While Snapchat is an excellent platform for marketers to engage with users, marketers are unable to obtain metrics to justify the time and effort they spend pushing out exclusive content. Not only does this prevent marketers from determining their Return on Investment (ROI) on Snapchat, but also makes it difficult to evaluate the type of content that best resonates with followers. These unanswered questions only make it difficult for marketers…

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snapchat-api

5 Reasons Why Snapchat Needs To Open Up Their APIs Again

By | Competitive Analysis, Real-Time Analytics, Snapchat, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized | One Comment

It seemed like only yesterday that Snapchat had to close their APIs because of a hack that took place through one of their third party apps. The APIs had a security loophole which unfortunately allowed for hackers to exploit user data. Snapchat decided to close their APIs to limit developer involvement and the availability of third party apps and functionality. Recently, there have been rumblings about the efficacy and relevance of Snapchat as a social media platform, especially for marketers looking to advertise and engage with users. But we think Snapchat should open up their APIs again to reignite the…

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