Tag

analytics

The Social Media Analytics Glossary

By | Facebook Analytics, Facebook Analytics 101, Hashtag Analytics 101, Instagram Analytics 101, LinkedIn Analytics, Social Media Analytics, Twitter Analytics, Uncategorized | No Comments

Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions for everything from the most basic to the more advanced metrics. Let’s dive in. We hope this guide helps you to better understand your metrics so you can improve your social media campaigns. Make sure to keep it handy for easy reference! You’re more than welcome to share it with…

Read More
Social Media Intelligence Feedback Loop Japanese Store Crowdbabble Analytics Small Business

Social Intelligence Feedback Loop for Small Businesses – Conclusion and Final Thoughts

By | Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | No Comments

Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand and potential sales growth. Recap Going back to our bakery example, as small business owners, we want to ensure that our business grows steadily. With social media, we can improve our growth trajectory by engaging with users. The question is where do we start? This is where our social media…

Read More
Sway Office 365 Crowdbabble Social Media Analytics Presentation Marketing Digital Responsive

Social Media Analytics Storytelling with Microsoft Sway

By | Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized | No Comments

I’ve recently fallen in love with Microsoft Office Sway. Sway is a free presentation tool available to anyone with a Microsoft ID where users are able to make dynamic, responsive and stunning presentations. I know what you are thinking… isn’t this just a fancy PowerPoint? Not quite. Sway takes the responsive web as a design framework to help create stories in a visually appealing way, similar to building a website using Bootstrap. For this exercise, I tried to imagine myself as a marketer part of a team who manages their meetings in different formats: tv screens, paper, tablets, phones and…

Read More

Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

By | Snapchat, Snapchat Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | One Comment

Marketers crave access to more and more Snapchat data, but the only people who have access to this goldmine of user data is Snapchat themselves. This represents a missed opportunity. While Snapchat is an excellent platform for marketers to engage with users, marketers are unable to obtain metrics to justify the time and effort they spend pushing out exclusive content. Not only does this prevent marketers from determining their Return on Investment (ROI) on Snapchat, but also makes it difficult to evaluate the type of content that best resonates with followers. These unanswered questions only make it difficult for marketers…

Read More

The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized | No Comments

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use. As the Internet’s role in marketing grows, quantifying social media ROI is becoming essential. As we discovered, social media runs on trust and sharing… and something that is not often discussed that wreaks havoc on analytics: dark social. The near infinite expanse of the web has allowed for sharing that…

Read More

Introducing the 2015 Canadian Elections Social Media Dashboard

By | Competitive Analysis, Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized | No Comments

Crowdbabble calls Canada home and we are currently undergoing our 42nd federal elections! It’s hard to imagine that we already had 42 general elections which resulted in 22 party leaders elected as Prime Minister. Elections have changed a great deal over the years. In 2015, candidates and voters flock to the Internet to engage with one another in a variety of ways. Social media enables this to become even easier. Nowadays, if a Candidate doesn’t have a reasonable presence on the major social media channels, then they might as well eject themselves from the race. At Crowdbabble, we analyze social…

Read More