Social Intelligence Feedback Loop for Small Businesses – Introduction
Small businesses don’t often have the luxury of top tier marketing budgets when starting out. I can name countless small businesses in my area that require old approaches to marketing: flyers and word of mouth. For the good ones this may work, but a lot of businesses struggle with these archaic approaches.
Social media and the mobile web are now the norm for marketing. Small businesses simply can’t afford not to be on social media. Unfortunately, there is a massive digital knowledge gap and many business owners will struggle.
None of us at Crowdbabble believe small businesses require massive number of resources to stimulate growth. If you are reading this and are a small business owner, we think that a large chunk of your marketing can be done by a small business without needing a marketing degree. All you need is a phone and a computer.
There are plenty of services available – it’s a just the small matter of putting it together.
That’s where we come in.
Crowdbabble is introducing a new series called the Social Intelligence Feedback Loop for Small Businesses. The goal of this series is to help small businesses understand the basics of digital marketing campaigns. This feedback loop consists of the following three simple concepts to help you create and implement a campaign:
Social Listening is how you monitor your digital channels (customers, competitors, products) and come up with a strategy that can potentially influence new and existing customers. Services like Mention are a great way to “listen” about what people are saying about your business, products, related opinions, the market and your local economy.
Social Posting is the act of posting content and updates about your business. This may also include replying to other users who interact with you over social media. Social media services often have apps directly available on the phone to help you post relevant and recent content. However, services like Hootsuite and Buffer allow you to post content that can be shared at a later time, allowing you to strategically plan (and execute) your content over the campaign.
Social Analytics is the raw data and insights about your social media. Services like Crowdbabble mine this data for you to provide you an in-depth analysis of your brand on social media, how your customers are engagement with your content and the growth of your followers.
There is a hidden fourth component of the loop, it’s the “loop” itself . The feedback loop is a never ending cycle to help your small business. By following through with the loop and repeating it, you will learn the answers to questions like:
- When are people engaging with my content most?
- Which content results in better virality (i.e: spreading the word of our wonderful brand)?
- What is my response rate to fans engaging with me via social media?
- What are my competitors doing on social? What’s working, and what can I avoid wasting my time on?
Over the next few days, we will be posting guides about how to position your small business for success on social media. Each post will focus on a different part of the social intelligence feedback loop.
Stay tuned for tomorrow’s post about social listening and learn how small businesses can leverage digital services to listen and leverage existing social chatter for better growth.