May.16Overposting on Facebook

NEW: Real-Time Facebook Analytics and Monitoring

We’re really excited to introduce the new Facebook Real-Time Monitor in the Crowdbabble beta!

Before we get in to the details, we want to thank all our users for providing us with lots of valuable feedback. We listened to you, and this helped us to create the Facebook Real-Time Monitor.

A Need for Real-Time Data to Make Informed Decisions

Many people use Facebook’s built-in Page Insights tool to analyze their Facebook Pages. However, Facebook Insights data is delayed by 48 hours. Sometimes the delay is even more than 48 hours.

In today’s 24/7 world, it’s hard to make critical real-time decisions based on old information. The Facebook Real-Time Monitor updates every 15 minutes with the latest activity from Facebook.

This is how the Facebook Real-Time Monitor looks for a Facebook Page.

Facebook Real-Time AnalyticsThe Real-Time monitor displays the engagement on all page content during the last 24 hours.

On this Facebook page, we can see that there was only 1 post during the last 24 hours posted just before 3 PM yesterday. It spiked up during the first 30 minutes as people engaged, but after about 90 minutes engagement was reduced to a fraction of the peak.

Perhaps the post could have been promoted as a Facebook paid product to get more engagement or another post could have been shared around 10 or 11 PM once this post “died”.

With our Real-Time monitor, all of the posts are clickable and you can zoom in on specific parts of the graph to investigate further and drill down into the data.

Monitoring your Competitors on Facebook in Real-Time

With the Facebook Real-Time Monitor, you can also analyze what your competitors are doing in real-time. You’ll understand how they are engaging fans right now so you can learn and react accordingly.

You can actually monitor any public Facebook page. Since I’m a big basketball fan, I monitor activity on the official NBA Facebook Page.

Facebook Real-Time Analytics and MeasurementWe can see that from 8 AM on May 12 to 8 AM on May 13, there were a total of 9 updates posted by the NBA on its Facebook Page. All times are GMT.

The first post at approximately 12 Noon was the most engaging of all, reaching 17,000 engagements in the first 15 minutes! The last Page update was posted just before 11 PM.

What is the Lifespan of a Facebook Post?

It’s interesting to see that in both of the above situations, engagement peaked for all posts within the first hour of posting. After the first hour, engagement for each post dropped significantly.

Once the real-time engagement of a post starts to drop and approaches 0, it means that the post is “dying”. Once the lifespan of your post is almost over, you can either post another status update or promote the initial post as a paid Ad to revive engagement.

Active vs. Inactive Posts

Below the Real-Time graph in Crowdbabble, you will see an in-depth analysis of each post.

Facebook Real-Time Analytics and Measurement1) The mini graph on the left shows you a snapshot of engagement for each post during the last 2 hours.

For the “Happy Mother’s Day” post, we can see that there is still significant engagement being received during the last 2 hours for this post even though it was posted 19 hours ago.

On the other hand “The Memphis Grizzlies…” post and “The Week That Was in the West” are both getting very minimal engagement during the last 2 hours.

2) The “Active” notification tells us that there has been at least 1 engagement during the last 2 hours. The “Inactive” notification tells us that there has been no engagement on this post during the last 2 hours.

Engagement Potential

Once a post is shared on a Facebook Page, our Real-Time engine immediately starts to analyze the post.

Facebook Real-Time Analytics and Measurement3) In real-time, the advanced Crowdbabble algorithm will quickly predict how potentially engaging a piece of content is.

If you are trying to decide where to allocate your Facebook Ads budget, you can optimize that Ad spend by promoting posts that have a higher Engagement Potential.

To truly appreciate the power of the Engagement Potential, generate your own real-time report with Crowdbabble and let us know what you think.

How Many Times Should I Post Per Day?

Many of us have been guilty of posting too much at one point or another.

Here’s an example of a Facebook Page (the name of the page is hidden) that posts anywhere from 40 to 80 posts per day!

Overposting on FacebookIn the above image, the page has posted 43 times in the past 24 hours! And this is a relatively quiet day for this page!

Since the competition for eyeballs in the Facebook News Feed has become so intense, every piece of content now has to fight its way through the clutter to reach your fans.

Lets say you post twice within 5 minutes. These 2 posts will essentially be competing against each other for exposure in the News Feed. You’re basically shooting yourself in the foot. The exposure of the first post will take away from the exposure of the second post.

If we zoom in on the previous graph during the 6 to 7 PM time range, we see that there are actually 16 Active posts getting engagement at the same time!

Overposting on FacebookEach of these posts are actually hurting the engagement of all 16 other posts.

It would be better to just share 1 well-crafted and engaging post rather than 16 mediocre posts. It would be much cleaner and a better time management. Then, when the engagement dies, it’s time to share the next post.

Try the Real-Time Monitor from Crowdbabble

If you want to analyze your own Facebook Page or your competitors Facebook Page in real-time, we would love for you to take the Real-Time Monitor for a spin. As always, let us know your comments so that we can keep making Crowdbabble better.

You’ll be up and running in less than a minute with the Crowdbabble free trial.

If you already have a Crowdbabble account, we’ve automatically enabled the Facebook Real-Time Monitor for you! Just login and it will magically be there in all your Report Centers.