Social media in 2017 culture wars by Crowdbabble

2017 Trend Forecast: Culture Wars and Your Brand

By | 2017 Social Media Marketing Trends, Marketing Development, Social Media Marketing | One Comment

In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify. No brands will be spared. Social media users are inundated with political content, and participate in it readily. Does that mean your audience wants a break from politics? Do they want…

Read More
Trump vs Clinton social media

2016 Election: Shade Olympics Medal Ceremony

By | Presidential Election 2016 | No Comments

You laughed. You cried. You dry heaved. And then you logged into Twitter, and laughed some more. The 2016 Presidential Election took mudslinging on Twitter to Olympic levels, with everyone from the President-Elect himself to Professor Snape joining in. But Crowdbabble, didn’t the election end a month ago? The election aftermath is far from over on social media. With @realdonaldtrump tweeting more than ever, Twitter’s olympic mudslingers did their best work after November 8. Here are Twitter’s gold medal shade throwers from the 2016 Election. 10. #MSM shade from all sides Goose stepping: not attractive. “EVERYONE: Can you tell us what’s going on THE MEDIA:…

Read More

Top Reads for Brand Managers, #movember 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu (@uugwuu) for BuzzFeed A masterclass in branding from the creative director of Adidas. An incredibly in-depth, inside story on the shoe brand’s collapse and rebuild. Tell Your Company Story Like Tesla By Janessa Lantz (@JanessaLantz) for ReadThink Read the Adidas story, and want to keep learning from the best? This short…

Read More
Crowdbabble redesign

New Perspectives: Media Mix

By | Crowdbabble 2.0, Uncategorized | No Comments

What are the outliers in your Instagram performance? We built a new graph to answer that question. In 2016, developers have been working away on new features for Crowdbabble customers. This week, we’re overhauling the Media Mix report for Instagram. Find Your Outliers You asked for a post breakdown by media type over the entire time period that you’re examining. This new media mix graph built by our developer Christian Gruenberg shows engagement by media type, alongside follower growth. Each photo or video posted to Instagram is shown individually, making them easier to pinpoint and measure. High-performing photos and videos…

Read More
Crowdbabble redesign

New Perspectives: Searchable Post Archive

By | Crowdbabble 2.0 | No Comments

In between sessions compiling data from the election, we’ve been building exciting new features for our users. Earlier this year, you asked for an easier way to search your past posts. The search feature is now ready for you to test. Search Your Posts You can find the new feature through your Instagram reports. The peelback in the top right will lead you to beta.crowdbabble.com. Once you’re in beta, set the date range of the posts that you’d like to search. Next, navigate to Content and scroll down to find a table of all your posts. The new search feature…

Read More

Donald Trump’s 11 Best Tweets (and 7,000 Losers)

By | Presidential Election 2016 | No Comments

My tweets are great. Tremendous tweets, the best. All the other tweets. . . they don’t know what they’re doing. My tweets? Great stuff. Great. 11. I mean, this tweet. This is the best tweet in the world. “Healthy young child goes to doctor, gets pumped with massive shot of many vaccines, doesn’t feel good and changes – AUTISM. Many such cases!” – 4:35 PM, March 28 2014 Permalink 10. The media is biased against me. Very unfair!  “.@ariannahuff is unattractive both inside and out. I fully understand why her former husband left her for a man- he made a good…

Read More

In the Final Hours of the Election, Who is Winning on Social Media?

By | Presidential Election 2016 | No Comments

Can social media predict the next president? In December of last year, Crowdbabble launched a series of case studies to find out. Traditional polls are conducted by phone, with samples sizes in the thousands. With user bases in the hundreds of millions, social media networks promise a much broader reading of public opinion — with unpredictable and often inaccurate results. Do Donald Trump’s frenzied fans and followers indicate that he’ll steal the election? Or do they follow and engage only for the candidate’s entertainment value? Here are Donald Trump and Hillary Clinton’s final positions on social media before election day. Final…

Read More
Crowdbabble redesign

New Perspectives: Media Mix

By | Crowdbabble 2.0, Uncategorized | No Comments

What are the outliers in your Instagram performance? We built a new graph to answer that question. In 2016, developers have been working away on new features for Crowdbabble customers. This week, we’re overhauling the Media Mix report for Instagram. Find Your Outliers You asked for a post breakdown by media type over the entire time period that you’re examining. This new media mix graph built by our developer Christian Gruenberg shows engagement by media type, alongside follower growth. Each photo or video posted to Instagram is shown individually, making them easier to pinpoint and measure. High-performing photos and videos…

Read More
Crowdbabble redesign

New Perspectives on Social for Crowdbabble Customers

By | Crowdbabble 2.0, Uncategorized | No Comments

At Crowdbabble, we want to bring you the best analytics to help you succeed on social media. We’re always working on our services, from adding new features to improving loading times. Crowdbabble was originally designed and launched in 2013. That original product has evolved over time with added graphs, export options, and networks. This year we’re taking a bigger leap forward. To enhance all the reports you currently access, we’re adding new data visualizations and reporting options — like a heatmap of engagement activity and presentation-format downloads. We’re giving Crowdbabble customers new perspectives on social, so they can see new…

Read More
Trump vs Clinton social media first debate tweets

Does a Debate Win Become a Social Media Win? Surprising Outcomes from Hillary and Trump’s First Face-Off

By | Competitive Analysis, Presidential Election 2016, Uncategorized | One Comment

The first official debate of the 2016 Presidential Election changed the trajectories of Donald Trump and Hillary Clinton on social media — but not in the way that you might expect. Old media and social media polls showed very different perspectives on who won the debate, and the candidate’s overall performance on social shifted in odd directions. Did the first debate help Hillary catch up, or push Trump further ahead? To determine how the debates affect the opinions of American voters, social media seems like a good place to start. Before the First Debate For months, Donald Trump has dominated…

Read More