The Crowdbabble Blog

Jan.06Facebook Analytics - Engagement Rate

Facebook Analytics 101: Engagement Rate

By | Facebook Analytics, Facebook Analytics 101, Social Media Analytics, Social Media Measurement, Uncategorized

Definition: Engagement Rate The Engagement Rate of your Facebook Page is the percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page. Sounds pretty straight-forward, right? It really is. In order words, the Engagement Rate of your…

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Dec.19Social Customer Service

Social Customer Service: New Metrics for Facebook

By | Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Measurement, Uncategorized

Social media is the fastest growing customer service channel. As customers continue to post their experiences on social media, they expect brands to respond. The quicker the response, the better. Whether it’s a request for product information, a complaint or a testimonial, customers demand instant acknowledgement. Brands must adapt to this…

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Dec.12Facebook Analytics - People Talking About This (PTAT)

Facebook Analytics 101: People Talking About This (PTAT)

By | Facebook Analytics, Facebook Analytics 101, Social Media Analytics, Social Media Measurement, Uncategorized

Definition: People Talking About This (PTAT) PTAT is the number of unique people who have created a story about your page. A story is created whenever someone: Likes your Page Likes, comments on, or shares your Page post Answers a question you’ve asked Responds to your event Mentions your Page Tags your…

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