New B2B Targeting on Facebook Advertising Rivals LinkedIn
Facebook Advertising has been an effective way for us to generate leads at Crowdbabble.
Now, it’s going to get even more effective with Facebook’s new workplace targeting options.
With this update, you can run Facebook ads targeted at professionals based on their:
- Job Title
- Office Type
Previously you could only target people based on workplace.
This update allows you to target with a lot more precision, and is similar to the types of targeting LinkedIn provides in their advertising product.
I’m looking forward to running some tests to see how this impacts lead generation.