Ever since Facebook introduced the Like button, which feels like a lifetime ago, there have been endless jokes about Facebook introducing a “Dislike” or “Hate” button.

To Like or to Dislike

To be fair, some situations just don’t deserve a Like.

If a friend gets laid off from work, that’s probably not worthy of a Like. Or if a family member has an incident and breaks an arm, a Like is not appropriate here either.

Facebook Reactions

So Facebook listened and officially rolled out Facebook Reactions in late February, enabling us to interact with content in new ways.
Rather than generically “Liking” our way through our News Feeds, we could finally be more specific and express other emotions such as Love, Haha, Wow, Sad or Angry.

Introducing Analytics for Facebook Reactions

From an analytics and reporting perspective, this represented a major challenge. If brands or agencies wanted to keep track of how many people had clicked Haha or Sad on a post, they had to manually count or use the Facebook Insights tool.

Until now.

Today we officially launch Facebook Reactions Analytics in Crowdbabble’s Facebook reports.

With Crowdbabble, you can view your total reactions over time or isolate them by reaction type.

You can even sort all of your posts by different reaction types, to see which ones made your fans angry and which ones they loved.

Getting Started with Facebook Reactions Analytics

We’ve shown you a sneak peak of what’s available in the new Analytics for Facebook Reactions. But we’d love for you to take it for a spin and see for yourself.

Get twice the insights in half the time by signing up for a free Crowdbabble trial.