Crowdbabble Continues to Move Forward with First Round of Funding
Toronto, Canada – [Sept 15, 2015] – Crowdbabble, a B2B startup providing a social media analytics platform for marketers, has announced today that it has secured a round of seed funding from The Ontario Centres of Excellence (OCE).
Only 2 years old, this is Crowdbabble’s first round of funding since its inception. Before today, the company bootstrapped to become a self-sustaining Internet startup that is now at the DMZ at Ryerson University in partnership with Ryerson Futures Technology Accelerator.
“We are truly excited about the funding from OCE as it will enable us to expand the team and continue accelerating our growth. We want to keep leading the social analytics space and bring the unique value of our platform to more users globally” said Abbas Alidina, Founder and CEO of Crowdbabble.
The funding will allow Crowdbabble to continue building a game changing social media analytics platform. Unlike other platforms and services, Crowdbabble takes it one step further and captures a deeper level of social media data to help marketers understand the complexities of their audience in order to help them build better engagement strategies and targets. Marketers are also able to capture data from their competitors for quick comparisons.
The company also wants to lower the amount of time marketers spend to analyze their findings. The platform already decreases the time involved to analyze large volumes of social media data through its emphasis on data visualizations and automatic reporting. This allows marketers to become more organized, productive and efficient.
Ultimately, Crowdbabble wants to facilitate marketers to develop new data driven approaches for their social media marketing by not only asking “what happened” but also “how and why it happened” and “what can we do from what we learned”.
With OCE funding and its growing popularity around the world, Crowdbabble aims to increase the number of employees and expand operations in Ontario in order to innovate around the platform to push social media analytics to new heights.
“We also view this announcement as an important opportunity to help showcase Ontario talent and companies as we hope to help develop our province’s thriving tech sector and economy” commented Andrew Grubb, Crowdbabble’s Chief Strategy Officer.
Crowdbabble is a social media analytics company that helps marketers tie social media activities to business outcomes by eliminating complexities and reducing the time required for analysis. Marketers leverage the Crowdbabble SaaS platform to measure, benchmark and optimize their social media performance. Based out of Toronto at the Ryerson Futures Technology Accelerator in the DMZ, Crowdbabble has 12 employees with users in 450 cities around the world. Some top subscribers include Reebok, Covergirl, The Guardian, and digital advertising agencies 4am Saatchi & Saatchi, Havas and Mirum.
About The Ontario Centres of Excellence:
Ontario Centres of Excellence (OCE) drives the commercialization of cutting-edge research to build the economy of tomorrow and secure Ontario’s global competitiveness. OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario’s industry, universities, colleges, research hospitals, domestic and foreign investors, and government ministries. A champion of leading-edge technologies, best practices, innovation, entrepreneurship and research, OCE invests in such areas as advanced health, information and communications technology, digital media, advanced materials and manufacturing, agri-food, aerospace, transportation, energy, and the environment including water and mining. OCE is a key partner in delivering Ontario’s Innovation Agenda as a member of the province’s Ontario Network of Entrepreneurs (ONE), which helps Ontario-based entrepreneurs and industry rapidly grow their company and create jobs. Learn more at www.onebusiness.ca – See more at: http://www.oce-ontario.org/news-events/media/news-releases/2015/09/08/oce-and-venture-for-canada-create-fellowship-stream-for-stem-students#sthash.BS1LGKXJ.dpuf