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The Crowdbabble Blog

Jan.23

Who Won the January 17 Democratic Debate on Social Media? For Hillary and Bernie, the Race is Closer Than Ever

By | Presidential Election 2016, Uncategorized

On January 17, Bernie Sanders and Hillary Clinton faced off in the nationally televised Democratic Presidential Candidates Debate in Charleston, South Carolina. After the debate, pundits struggled to pick a winner in a race that might be getting close. As reported by The New York Times, viewers leaned towards Sanders…

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Jan.17

Crisis Management: When Is It Appropriate to Use a Celebrity’s Death For More Twitter Followers?

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

David Bowie calls to mind avant-garde, boundary-pushing, and stereotype-shattering. Crocs… does not. On social media, when is the appropriate time for a company co-opt a celebrity’s death for more followers? For Crocs, that time is never. Particularly when the celebrity seems such an odd fit for the brand: David Bowie…

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Jan.14

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign

By | Crisis Management 101, Instagram Analytics, Social Customer Service, Social Media Marketing, Uncategorized

Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in, their brands get a huge marketing boost. But what happens when the public believes a “good” marketing initiative is just that, marketing only? In March 2015,…

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Jan.13

Do you need social media to be successful on Kickstarter? Case Study on the Auroma Coffee Brewer – Kickstarter’s Latest Funding Success Story

By | Facebook Advertising, Facebook Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

TL DR – No because a good product funds itself but you’d be stupid not to have any social presence.  Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth, I would need more data from Kickstarter themselves. Unfortunately I…

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Jan.11

Enter Peach – There’s a New Social Network and It’s a Social Marketer’s Dream Come True

By | Launch, Marketing Development, Peach, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

There is a new social media network on the block and it looks quite promising. It attempts to reaffirm the colloquial phrase, life’s a peach. They might be on to something! Peach is a new social media app that is currently only available for iOS devices and has recently taken…

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