The Social Media Reader

Crisis Management: When Is It Appropriate to Use a Celebrity’s Death For More Twitter Followers?

Posted by + in Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

David Bowie calls to mind avant-garde, boundary-pushing, and stereotype-shattering. Crocs… does not. On social media, when is the appropriate time for a company co-opt a celebrity’s death for more followers? For Crocs, that time is never. Particularly when the celebrity…read more

5 Hacks to Present Your Social Media Data Like a Marketing Rockstar

Posted by + in Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Marketing Development, Social Customer Service, Social Media Marketing, Twitter Analytics, Uncategorized

It’s crunch time! You need to present all your social media metrics, data and findings to the leadership team before the month ends. Not to mention the millions of other things on your to do list, a presentation is the…read more