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photo from above of a bed, a yellow shawl, a wooden breakfast tray for breakfast in bed with a laptop and tea on it, taken in the early morning, with sunlight coming in across the bed. best time to post on instagram marketing

When are the Most Active Hours on Instagram?

By | Instagram Analytics, Social Media Marketing, Uncategorized | No Comments

For marketing managers on Instagram, timing is everything. Posting to Instagram when your audience isn’t online is like putting on a play in the middle of the night. It doesn’t matter how good it is, no one is going to see it. Your Instagram posts need to be seen by the widest audience possible. To do that, you need to post at the right moment. What’s the best time to post on Instagram? This is actually the wrong question. There is no universal best time to post on Instagram or most active hours in general. The best time to post depends on…

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Social media in 2017 culture wars by Crowdbabble

In 2017, Will All Businesses Be Forced Into Politics Like LL Bean?

By | Social Media Analytics, Social Media Measurement, Uncategorized | No Comments

In 2017, every brand will be political. Whether they like it or not. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. From LL Bean to Star Wars, no industry is safe from the increased polarization of American consumers on the political spectrum. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify. No brands will be spared. Social…

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social media marketing guide for 2017 trend forecast by crowdbabble, text over image from NASA of a large metal cone being tested with light reflected off it

Social Media Marketing Trend Forecast for 2017

By | 2017 Social Media Marketing Trends, Social Media Marketing, Social Media Measurement, Uncategorized | No Comments

For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting. In this series, we map out the new pitfalls and potential gains your brands face this year. Conversational Social Media Your social media fans and followers don’t want to hear from you, they want to talk with you. In 2017, social media is going back to its roots. Marketing Gets Political Culture wars will rage on social media and brands…

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New Perspectives: Instagram Brand Advocates

By | Uncategorized | No Comments

Finding and leveraging brand advocates is a tough task for Instagram marketers. The brand advocate part of your job usually involves creating them from scratch — luring followers down the sales funnel to conversion and advocacy. But what if you already have brand advocates on Instagram? How do you find them? Find Your Brand Advocates Crowdbabble’s new Instagram report pinpoints users who like and comment on your content the most. The new and improved Top Engagers will be available for any account — your own, or a competitor’s — this month. It builds on Crowdbabble’s existing report, which all paid users can access from…

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Crowdbabble redesign

New Perspectives: Media Mix

By | Crowdbabble 2.0, Uncategorized | No Comments

What are the outliers in your Instagram performance? We built a new graph to answer that question. In 2016, developers have been working away on new features for Crowdbabble customers. This week, we’re overhauling the Media Mix report for Instagram. Find Your Outliers You asked for a post breakdown by media type over the entire time period that you’re examining. This new media mix graph built by our developer Christian Gruenberg shows engagement by media type, alongside follower growth. Each photo or video posted to Instagram is shown individually, making them easier to pinpoint and measure. High-performing photos and videos…

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Crowdbabble redesign

New Perspectives: Media Mix

By | Crowdbabble 2.0, Uncategorized | No Comments

What are the outliers in your Instagram performance? We built a new graph to answer that question. In 2016, developers have been working away on new features for Crowdbabble customers. This week, we’re overhauling the Media Mix report for Instagram. Find Your Outliers You asked for a post breakdown by media type over the entire time period that you’re examining. This new media mix graph built by our developer Christian Gruenberg shows engagement by media type, alongside follower growth. Each photo or video posted to Instagram is shown individually, making them easier to pinpoint and measure. High-performing photos and videos…

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Crowdbabble redesign

New Perspectives on Social for Crowdbabble Customers

By | Crowdbabble 2.0, Uncategorized | No Comments

At Crowdbabble, we want to bring you the best analytics to help you succeed on social media. We’re always working on our services, from adding new features to improving loading times. Crowdbabble was originally designed and launched in 2013. That original product has evolved over time with added graphs, export options, and networks. This year we’re taking a bigger leap forward. To enhance all the reports you currently access, we’re adding new data visualizations and reporting options — like a heatmap of engagement activity and presentation-format downloads. We’re giving Crowdbabble customers new perspectives on social, so they can see new…

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Trump vs Clinton social media first debate tweets

Does a Debate Win Become a Social Media Win? Surprising Outcomes from Hillary and Trump’s First Face-Off

By | Competitive Analysis, Presidential Election 2016, Uncategorized | One Comment

The first official debate of the 2016 Presidential Election changed the trajectories of Donald Trump and Hillary Clinton on social media — but not in the way that you might expect. Old media and social media polls showed very different perspectives on who won the debate, and the candidate’s overall performance on social shifted in odd directions. Did the first debate help Hillary catch up, or push Trump further ahead? To determine how the debates affect the opinions of American voters, social media seems like a good place to start. Before the First Debate For months, Donald Trump has dominated…

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How to Make a Twitter Moment

By | Twitter Analytics, Twitter Moments, Uncategorized | No Comments

Feeling cramped by Twitter’s 140-character limit? Introducing: Twitter Moments. This exciting new development from Twitter has a few predecessors, including Storify and Snapchat Stories, but it comes with a few unique features. Narrative social media is in and you can’t tell a big story in just one tweet. With Twitter Moments, you can now weave tweets together into compilations. The possibilities for these compilations is endless: they could be chronological narratives, back-and-forth debates, a sequence building an argument, breakdowns of Twitter trends or news. Or, as they’re most commonly being used now, Twitter Moments can be listicles of funny tweets. You…

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Introducing Facebook Reactions Analytics from Crowdbabble

By | Facebook Analytics, Facebook Reactions, Social Media Analytics, Uncategorized | No Comments

Ever since Facebook introduced the Like button, which feels like a lifetime ago, there have been endless jokes about Facebook introducing a “Dislike” or “Hate” button. To Like or to Dislike To be fair, some situations just don’t deserve a Like. If a friend gets laid off from work, that’s probably not worthy of a Like. Or if a family member has an incident and breaks an arm, a Like is not appropriate here either. Facebook Reactions So Facebook listened and officially rolled out Facebook Reactions in late February, enabling us to interact with content in new ways. Rather than…

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