Category

Twitter Analytics

The Crowdbabble Blog

Oct.30

The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use….

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Oct.27

Crisis Management 101: How Did DiGiorno Bounce Back From a Cheesy Tweet?

By | Crisis Management 101, Social Customer Service, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention. Playing it safe keeps your brand out of trouble, but no guts, no glory. Especially on Twitter. What happens when an attempt at edgy goes horribly wrong?…

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Oct.15

Introducing the 2015 Canadian Elections Social Media Dashboard

By | Competitive Analysis, Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Crowdbabble calls Canada home and we are currently undergoing our 42nd federal elections! It’s hard to imagine that we already had 42 general elections which resulted in 22 party leaders elected as Prime Minister. Elections have changed a great deal over the years. In 2015, candidates and voters flock to…

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Oct.13Crowdbabble overview showing a variety of stats. Are you accessing this page via a screen reader? I would love to help it work for you. Please email me at katie at crowdbabble dot com.

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

By | Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding teams can mess up online. Once bad press around a…

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Sep.09

5 Hacks to Present Your Social Media Data Like a Marketing Rockstar

By | Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Marketing Development, Social Customer Service, Social Media Marketing, Twitter Analytics, Uncategorized

It’s crunch time! You need to present all your social media metrics, data and findings to the leadership team before the month ends. Not to mention the millions of other things on your to do list, a presentation is the last thing you need to worry about. It’s a busy…

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Mar.24Twitter Social Customer Service

Measuring Customer Service on Twitter

By | Launch, Social Customer Service, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

As consumers leverage Twitter to provide businesses with feedback and complaints, more brands are recognizing Twitter as an important customer service channel. To help all businesses measure customer service levels on Twitter, we’re introducing our new Twitter Customer Service Reports! Crowdbabble tracks the following three Twitter Customer Service metrics: Twitter…

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Mar.05Crowdbabble Twitter Analytics

New Twitter Analytics from Crowdbabble

By | Launch, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

We’re really excited to introduce the Crowdbabble Twitter Analytics reporting solution for brand marketers! While we’ve had Facebook Analytics and Instagram Analytics available for a while, the most requested feature by our users has been support for Twitter. The Crowdbabble Twitter Analytics solution provides insights on everything from audience growth…

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