What is a Twitter Audit? A Twitter audit is a way for you to analyze the performance of your Twitter account, so that you can answer some important questions such as: Who are your followers? Which content resonates the best with your audience? What type of engagement do you receive?…
Facebook is great for reconnecting, Instagram is fun and distracting but how can Twitter truly help? Twitter is the infamous space of the tweet or even more well known, the creator of the hashtag. Not too long ago in 2007, one of their web specialists Chris Messina, came in with…
Exporting Twitter followers shouldn’t involve carpal tunnel from endless scrolling and copying. Need a comprehensive list of all your followers on Twitter? What about their locations, latest tweets, and influence? Whether you have 100 followers or 10 million, it is possible to download a list of your Twitter followers. To get…
Feeling cramped by Twitter’s 140-character limit? Introducing: Twitter Moments. This exciting new development from Twitter has a few predecessors, including Storify and Snapchat Stories, but it comes with a few unique features. Narrative social media is in and you can’t tell a big story in just one tweet. With Twitter Moments,…
“Dwayne Wade’s cousin was just shot and killed while walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!” – Donald J. Trump (@realdonaldtrump) When running a campaign, when is it a good idea to co-opt a personal tragedy for retweets and votes? For brands,…
“Please RT! I #followback” – Don Draper, never Is your agency more Lou Avery or Don Draper on social media? Luring clients on social media is different than luring customers. Agencies should use social media to underline their ability to take risks that pay off, making brands trendy while protecting…
Yes, I am guilty of day dreaming about becoming famous overnight. I’m not sure how or what I would do to become famous, but I’ve definitely thought about it. If it does happen, it would happen on Twitter. Twitter is a real time public forum and one of the best…
Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions…
Engagement rate might be the most important metric for your Twitter strategy. How many of your followers regularly like, reply to, mention or retweet your brand? How many ignore it? More than your number of followers, engagement rate tells you the real size of your audience — and how many…
Every morning for about two decades, I’ve watched Breakfast Television Toronto at some point before I head off to school or work. Because I started working in Toronto, it became apart of my morning routine to listen to the Breakfast Television Crew. I can’t even begin to count the number…
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