Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is…
“Please RT! I #followback” – Don Draper, never Is your agency more Lou Avery or Don Draper on social media? Luring clients on social media is different than luring customers. Agencies should use social media to underline their ability to take risks that pay off, making brands trendy while protecting…
Yes, I am guilty of day dreaming about becoming famous overnight. I’m not sure how or what I would do to become famous, but I’ve definitely thought about it. If it does happen, it would happen on Twitter. Twitter is a real time public forum and one of the best…
Welcome to The Social Media Kingdom! We have created an infographic that describes the 24 biggest social media networks that have the most influence in today’s society. Each network is also paired with an animal to help you understand the scale and scope of the network. We also tried to…
Every morning for about two decades, I’ve watched Breakfast Television Toronto at some point before I head off to school or work. Because I started working in Toronto, it became apart of my morning routine to listen to the Breakfast Television Crew. I can’t even begin to count the number…
Feel good, especially feel bad then feel good, stories dominated social media in 2015. The feel-bad-first stories all begin in a similar way: Ahmed Mohamed was taken to jail for bringing a clock to school; Tim Tai was excluded from a protest; and Sean O’Brien was made fun of for…
Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…
Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy Ridley (Rey) and John Boyega (Finn) were relatively unknown before the premiere and are now…
Andy Warhol said that “in the future, everyone will be world-famous for 15 minutes.” That future is now: with social media, everyone can be famous for 15 minutes, but some stretch their time in the spotlight into days, months, and years. How do they do it? Last November, when teen…
[SPOILER ALERT] YOU’VE BEEN WARNED!!!!!!!!! Let’s get right to it. This past weekend I was a lazy bum. I spent the entire weekend, well 13 hours of it, watching Netflix’s Jessica Jones! Jessica Jones is Marvel’s latest addition the Marvel Cinematic Universe. The show’s roots come from Daredevil, it’s the…
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