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Social Media ROI

Measure Dozens of Social Accounts, Without Losing Your Mind

By | Marketing Development, Social Media ROI | No Comments

Working in social media at an agency means managing multiple brands and distilling huge (and sometimes contradictory) data sets into actionable insights. When a social media campaign goes wrong, most agencies have standard (painstaking) operating procedures for sifting through data to find the mistakes. Figuring out what went right on a winning campaign can be a more arduous process. In a confusing flood of information about likes and comments, social media managers at agencies are under pressure to replicate them. And not just for one brand, but for dozens. Real photo of a social media analyst after a successful campaign…

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Image courtesy Variety Magazine

Going Viral: What Star Wars Did to its New Stars on Social Media

By | Going Viral, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Uncategorized | No Comments

Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy Ridley (Rey) and John Boyega (Finn) were relatively unknown before the premiere and are now megastars. How has big screen success affected Ridley and Boyega on social media? Does silver screen fame transfer to Facebook, Twitter, and Instagram? Marketers can learn a lot from the two new stars’ patterns of virality, but let’s get down to what’s really important. Who’s winning on social media: the dark…

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3 Reasons Why We Are Embracing Pocket For Content Marketing

By | Facebook Advertising, Launch, Social Media Marketing, Social Media ROI, Uncategorized | No Comments

We announced on Facebook, Twitter and Instagram that we are adding Pocket to our social media marketing strategy. Pocket’s latest round of new features made the platform into a compelling platform of users to recommend and share fantastic content. 1. Pocket Augments Twitter & Reddit Curation  Some background first. Before, Pocket was predominately an individual experience where users occasionally shared content on social media passively and maybe sending an article or two through the send to a friend feature. But that’s it. It was really a perfect introverted experience, which personally I relished, but this doesn’t work for a company…

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Social Intelligence Feedback Loop for Small Businesses – Conclusion and Final Thoughts

By | Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | No Comments

Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand and potential sales growth. Recap Going back to our bakery example, as small business owners, we want to ensure that our business grows steadily. With social media, we can improve our growth trajectory by engaging with users. The question is where do we start? This is where our social media…

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Social Intelligence Feedback Loop for Small Businesses – Social Analytics

By | Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Real-Time Analytics, small business, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized | No Comments

Last week we went over two steps in our social feedback intelligence loop, social listening and social posting. We dove into the different apps and methods you can use to listen in on users and strategize posting when you are running a busy small business. Crowdbabble – The One Dashboard To Rule Them All There are many social media analytics platforms, but they often fail to answer the question “why”, “how” or “so what”. This is why why we started Crowdbabble, we wanted to provide a deeper level of social media analytics that can help answer those questions. We don’t…

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The Iconosquare Alternative – Crowdbabble

By | Competitive Analysis, Instagram Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | No Comments

Instagram is arguably the most exciting social media platform today. It’s spawned new companies like Iconosquare to provide basic instagram analytics platform for marketers! Even we were using the services because it was a freemium platform. We used Iconosphere to compare the data sets to see if there are any problems. There are a lot of good things about Iconosphere that we loved because it was free! However,  we discovered that Iconosphere is converting to an paid platform. This might be difficult for marketers to continue obtaining Instagram analytics: either they are operating on a tight budget or simply need…

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Social Intelligence Feedback Loop for Small Businesses – Social Posting

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | 2 Comments

Earlier we discussed the first step of the social intelligence feedback loop: social listening. Organizations of all sizes can use social SaaS like Mention to tap into what individuals online are saying about the business, market trends, competitors and new products. Social listening also helps you identify the type and location of relevant content. For example, you might notice on Mention that your business has a lot of buzz on a local subreddit page. It’s not Reddit, but the content features links from Instagram. You have now identified Reddit and Instagram as a source for engaging with users. So what…

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Social Intelligence Feedback Loop for Small Businesses – Introduction

By | Competitive Analysis, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | No Comments

Small businesses don’t often have the luxury of top tier marketing budgets when starting out. I can name countless small businesses in my area that require old approaches to marketing: flyers and word of mouth. For the good ones this may work, but a lot of businesses struggle with these archaic approaches. Social media and the mobile web are now the norm for marketing. Small businesses simply can’t afford not to be on social media. Unfortunately, there is a massive digital knowledge gap and many business owners will struggle. None of us at Crowdbabble believe small businesses require massive number…

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Introducing Snapchat Analytics – Excel Template Beta 1.0 by Crowdbabble

By | Snapchat, Snapchat Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized | One Comment

Marketers crave access to more and more Snapchat data, but the only people who have access to this goldmine of user data is Snapchat themselves. This represents a missed opportunity. While Snapchat is an excellent platform for marketers to engage with users, marketers are unable to obtain metrics to justify the time and effort they spend pushing out exclusive content. Not only does this prevent marketers from determining their Return on Investment (ROI) on Snapchat, but also makes it difficult to evaluate the type of content that best resonates with followers. These unanswered questions only make it difficult for marketers…

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Bell Media / Dark Helmet takes a beating

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

By | Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics, Uncategorized | No Comments

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already suffering. No sector on social media provides more crisis containment examples than the embattled industry of telecommunications: telecomm companies are under constant attack online. For many, social media accounts are the new customer service 1-800 number. Why wait on hold for 10 minutes over the phone, when you can vent instantly…

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