Working in social media at an agency means managing multiple brands and distilling huge (and sometimes contradictory) data sets into actionable insights. When a social media campaign goes wrong, most agencies have standard (painstaking) operating procedures for sifting through data to find the mistakes. Figuring out what went right on…
Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy Ridley (Rey) and John Boyega (Finn) were relatively unknown before the premiere and are now…
We announced on Facebook, Twitter and Instagram that we are adding Pocket to our social media marketing strategy. Pocket’s latest round of new features made the platform into a compelling platform of users to recommend and share fantastic content. 1. Pocket Augments Twitter & Reddit Curation Some background first. Before,…
Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand…
Last week we went over two steps in our social feedback intelligence loop, social listening and social posting. We dove into the different apps and methods you can use to listen in on users and strategize posting when you are running a busy small business. Crowdbabble – The One Dashboard…
Instagram is arguably the most exciting social media platform today. It’s spawned new companies like Iconosquare to provide basic instagram analytics platform for marketers! Even we were using the services because it was a freemium platform. We used Iconosphere to compare the data sets to see if there are any…
Earlier we discussed the first step of the social intelligence feedback loop: social listening. Organizations of all sizes can use social SaaS like Mention to tap into what individuals online are saying about the business, market trends, competitors and new products. Social listening also helps you identify the type and…
Small businesses don’t often have the luxury of top tier marketing budgets when starting out. I can name countless small businesses in my area that require old approaches to marketing: flyers and word of mouth. For the good ones this may work, but a lot of businesses struggle with these…
When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already…
Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use….
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