The Social Media Reader

Social Intelligence Feedback Loop for Small Businesses – Conclusion and Final Thoughts

Posted by + in Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI

Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners…read more

Social Intelligence Feedback Loop for Small Businesses – Social Analytics

Posted by + in Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Real-Time Analytics, small business, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics

Last week we went over two steps in our social feedback intelligence loop, social listening and social posting. We dove into the different apps and methods you can use to listen in on users and strategize posting when you are…read more

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

Posted by + in Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening……read more