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Social Media Measurement

The Crowdbabble Blog

Jan.09Tobias sobbing in the shower

2015: The Year in Social Media Disasters

By | Marketing Development, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Uncategorized

Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…

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Jan.06Image courtesy Variety Magazine

Going Viral: What Star Wars Did to its New Stars on Social Media

By | Going Viral, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Uncategorized

Described by Wikipedia as an “epic space opera” and by Star Wars fans as a huge relief, Star Wars: The Force Awakens is on track to be the biggest movie of all time. Leads Daisy Ridley (Rey) and John Boyega (Finn) were relatively unknown before the premiere and are now…

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Jan.05Social Media Intelligence Feedback Loop Japanese Store Crowdbabble Analytics Small Business

Social Intelligence Feedback Loop for Small Businesses – Conclusion and Final Thoughts

By | Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand…

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Dec.29

Social Intelligence Feedback Loop for Small Businesses – Social Analytics

By | Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Real-Time Analytics, small business, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Last week we went over two steps in our social feedback intelligence loop, social listening and social posting. We dove into the different apps and methods you can use to listen in on users and strategize posting when you are running a busy small business. Crowdbabble – The One Dashboard…

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Dec.21Social Media Analytics Instagram Crowdbabble iconosquare

The Iconosquare Alternative – Crowdbabble

By | Competitive Analysis, Instagram Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Instagram is arguably the most exciting social media platform today. It’s spawned new companies like Iconosquare to provide basic instagram analytics platform for marketers! Even we were using the services because it was a freemium platform. We used Iconosphere to compare the data sets to see if there are any…

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Dec.17Selfie of a Selfie Photography Content Marketing Social Posting Crowdbabble Small Business

Social Intelligence Feedback Loop for Small Businesses – Social Posting

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Earlier we discussed the first step of the social intelligence feedback loop: social listening. Organizations of all sizes can use social SaaS like Mention to tap into what individuals online are saying about the business, market trends, competitors and new products. Social listening also helps you identify the type and…

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Dec.15

Social Intelligence Feedback Loop for Small Businesses – Introduction

By | Competitive Analysis, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Small businesses don’t often have the luxury of top tier marketing budgets when starting out. I can name countless small businesses in my area that require old approaches to marketing: flyers and word of mouth. For the good ones this may work, but a lot of businesses struggle with these…

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Crisis Management 101: IBM’s #HackAHairdryer Overheats

By | Crisis Management 101, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

All across the world, in cubicles and board rooms, bars and conferences, marketing executives are asking themselves: What do women want? (It’s usually followed by: Should we make a Pinterest account for the company?). I can imagine the scene that must have unfolded at IBM leading up to last week. Under…

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Dec.01

Going Viral: Alex From Target, A Year Later and 3,900,000 (Followers) Richer

By | Facebook Analytics, Going Viral, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Twitter Analytics, Uncategorized

Andy Warhol said that “in the future, everyone will be world-famous for 15 minutes.” That future is now: with social media, everyone can be famous for 15 minutes, but some stretch their time in the spotlight into days, months, and years. How do they do it? Last November, when teen…

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