Category

Social Media Measurement

The Crowdbabble Blog

Mar.23

How Social Media & Influencers Catapulted Autism Awareness – #carlytakeover

By | Social Media Analytics, Social Media Measurement, Social Voice, Time Zones, Twitter Analytics

Every morning for about two decades, I’ve watched Breakfast Television Toronto at some point before I head off to school or work. Because I started working in Toronto, it became apart of my morning routine to listen to the Breakfast Television Crew. I can’t even begin to count the number…

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Mar.14

3.14 Easy Ways to Increase Twitter Engagement with Crowdbabble

By | Hashtag Analytics 101, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics

There is a lot of controversy surrounding Twitter’s future but we still think it’s a robust platform for people to engage and share their thoughts about the world… in real time. Many companies also rely on Twitter to get the word out quickly! I can go on about Twitter but…

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Jan.17

Crisis Management: When Is It Appropriate to Use a Celebrity’s Death For More Twitter Followers?

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

David Bowie calls to mind avant-garde, boundary-pushing, and stereotype-shattering. Crocs… does not. On social media, when is the appropriate time for a company co-opt a celebrity’s death for more followers? For Crocs, that time is never. Particularly when the celebrity seems such an odd fit for the brand: David Bowie…

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Jan.13

Do you need social media to be successful on Kickstarter? Case Study on the Auroma Coffee Brewer – Kickstarter’s Latest Funding Success Story

By | Facebook Advertising, Facebook Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

TL DR – No because a good product funds itself but you’d be stupid not to have any social presence.  Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth, I would need more data from Kickstarter themselves. Unfortunately I…

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