Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good…
Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational…
Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is…
In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and…
In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu (@uugwuu)…
“Dwayne Wade’s cousin was just shot and killed while walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!” – Donald J. Trump (@realdonaldtrump) When running a campaign, when is it a good idea to co-opt a personal tragedy for retweets and votes? For brands,…
“Please RT! I #followback” – Don Draper, never Is your agency more Lou Avery or Don Draper on social media? Luring clients on social media is different than luring customers. Agencies should use social media to underline their ability to take risks that pay off, making brands trendy while protecting…
Going to the chapel and we’re… going to put it on Instagram. In the age of #CustomNuptialHashtags, weddings are a bigger business than ever. As grooms and brides publish their weddings online, vendors are put on display—and into competition. The Most Liked Wedding contest is unofficially running 24/7 for all…
Building a brand can be a challenge for small businesses on a shoestring budget. A creative approach to social media can have a huge impact, with a very low cost. But when you start with zero followers, how can you build a solid audience and find early adopters? Many small…
Yes, I am guilty of day dreaming about becoming famous overnight. I’m not sure how or what I would do to become famous, but I’ve definitely thought about it. If it does happen, it would happen on Twitter. Twitter is a real time public forum and one of the best…
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