Social Media Marketing

photo from above of a bed, a yellow shawl, a wooden breakfast tray for breakfast in bed with a laptop and tea on it, taken in the early morning, with sunlight coming in across the bed. best time to post on instagram marketing

When are the Most Active Hours on Instagram?

By | Instagram Analytics, Social Media Marketing, Uncategorized | No Comments

For marketing managers on Instagram, timing is everything. Posting to Instagram when your audience isn’t online is like putting on a play in the middle of the night. It doesn’t matter how good it is, no one is going to see it. Your Instagram posts need to be seen by the widest audience possible. To do that, you need to post at the right moment. What’s the best time to post on Instagram? This is actually the wrong question. There is no universal best time to post on Instagram or most active hours in general. The best time to post depends on…

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social media marketing guide for 2017 trend forecast by crowdbabble, text over image from NASA of a large metal cone being tested with light reflected off it

Social Media Marketing Trend Forecast for 2017

By | 2017 Social Media Marketing Trends, Social Media Marketing, Social Media Measurement, Uncategorized | No Comments

For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting. In this series, we map out the new pitfalls and potential gains your brands face this year. Conversational Social Media Your social media fans and followers don’t want to hear from you, they want to talk with you. In 2017, social media is going back to its roots. Marketing Gets Political Culture wars will rage on social media and brands…

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Crowdbabble looking back on social media marketing in 2016 the long view

Top Reads for Brand Managers, December 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics of 2016 By Leslie Berland (@leslieberland) for Twitter The most-tweeted topic this year? It wasn’t the American election. Social Media Use in 2016 By Shannon Greenwood, Andrew Perrin, and Maeve Duggan for Pew Research Centre An overview of total users and growth in 2016 for five networks. Facebook’s Year in Review By…

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Social media marketing trends in 2017 vr and ar feature image with a NASA worker wearing goggles and big gloves in a reflective room

2017 Trend Forecast: VR and AR

By | 2017 Social Media Marketing Trends, Social Media Marketing | No Comments

Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good fit for every brand? When should your brand jump on emerging technologies like virtual reality and augmented reality? Producing VR and AR content for the sake of a cutting-edge brand identity is not only expensive, it’s pointless. Users will not see the point in the extra investment of time, and the…

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Crowdbabble social media trend forecast 2017 live video

2017 Trend Forecast: Live Video

By | 2017 Social Media Marketing Trends, Social Media Analytics, Social Media Marketing | No Comments

Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational social trend, evergreen content is dying. Users don’t want to click through slideshows or read how-to articles. They want to know what’s going on now in exclusive, exciting experiences that are more valuable because they’re ephemeral. As social media becomes more political — with Facebook on the forefront of election…

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2017 Trend Forecast: Conversational Social Media

By | 2017 Social Media Marketing Trends, Social Media Marketing, Social Voice | No Comments

Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is the biggest buzzword in web development and it will only get bigger in 2017. Content generators like Quartz have developed conversational apps that ask users what they want to read, then deliver it (using machine learning and AI). The question/response format of Siri, Facebook Assistant, and Amazon Echo have seeped…

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Social media in 2017 culture wars by Crowdbabble

2017 Trend Forecast: Culture Wars and Your Brand

By | 2017 Social Media Marketing Trends, Marketing Development, Social Media Marketing | One Comment

In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify. No brands will be spared. Social media users are inundated with political content, and participate in it readily. Does that mean your audience wants a break from politics? Do they want…

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Top Reads for Brand Managers, #movember 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu (@uugwuu) for BuzzFeed A masterclass in branding from the creative director of Adidas. An incredibly in-depth, inside story on the shoe brand’s collapse and rebuild. Tell Your Company Story Like Tesla By Janessa Lantz (@JanessaLantz) for ReadThink Read the Adidas story, and want to keep learning from the best? This short…

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Donald Trump, “Dwayne” Wade, and the Outrage Machine

By | Presidential Election 2016, Social Media Marketing, Twitter Analytics | One Comment

“Dwayne Wade’s cousin was just shot and killed while walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!” – Donald J. Trump (@realdonaldtrump) When running a campaign, when is it a good idea to co-opt a personal tragedy for retweets and votes? For brands, the answer is definitely never. For Presidential candidates, politicizing a person’s death — especially when their politics are counter to your own — is usually a fire-starter. But Donald Trump’s campaign runs out outrage. The Republican’s most outrage-inducing tweets often work for him, not against him. Will the Dwyane Wade gaffe…

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How to Don Draper Your Social Media: A Guide for Agencies

By | Social Media Marketing, Social Voice, Twitter Analytics | No Comments

“Please RT! I #followback” – Don Draper, never Is your agency more Lou Avery or Don Draper on social media? Luring clients on social media is different than luring customers. Agencies should use social media to underline their ability to take risks that pay off, making brands trendy while protecting them from controversy. More amateur social media strategies — asking for RTs, jumping on every hot hashtag — don’t cut it with clients who want to pay for innovative work. Hitching your agency’s social channels to trending hashtags, celebrities, or topics could attract more followers in the short term, at…

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