Category

Crisis Management 101

The Crowdbabble Blog

Jan.14

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign

By | Crisis Management 101, Instagram Analytics, Social Customer Service, Social Media Marketing, Uncategorized

Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in, their brands get a huge marketing boost. But what happens when the public believes a “good” marketing initiative is just that, marketing only? In March 2015,…Read More

Dec.14

Crisis Management 101: IBM’s #HackAHairdryer Overheats

By | Crisis Management 101, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

All across the world, in cubicles and board rooms, bars and conferences, marketing executives are asking themselves: What do women want? (It’s usually followed by: Should we make a Pinterest account for the company?). I can imagine the scene that must have unfolded at IBM leading up to last week. Under…Read More

Nov.04Bell Media / Dark Helmet takes a beating

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

By | Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics, Uncategorized

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already…Read More

Oct.27

Crisis Management 101: How Did DiGiorno Bounce Back From a Cheesy Tweet?

By | Crisis Management 101, Social Customer Service, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention. Playing it safe keeps your brand out of trouble, but no guts, no glory. Especially on Twitter. What happens when an attempt at edgy goes horribly wrong?…Read More

Oct.13Crowdbabble overview showing a variety of stats. Are you accessing this page via a screen reader? I would love to help it work for you. Please email me at katie at crowdbabble dot com.

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

By | Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding teams can mess up online. Once bad press around a…Read More