Reddit has become one of the largest and most popular sources of user-generated content on the Internet. News aggregators — from the Daily Mail to Gawker — mine the site for viral stories, funny quotes, and even celebrity interviews. As a seemingly unlimited and free fountain of grassroots content, the site…
The Crowdbabble Blog
Feb.25
It’s not a good time to be a little gold statue. This year, all twenty Oscar nominees in the acting categories were white. The Academy members who determine nominations are 95% white, while 1 out of 10 Americans is African-American and 3 of 10 are people of colour. How did…
Jan.14
Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in, their brands get a huge marketing boost. But what happens when the public believes a “good” marketing initiative is just that, marketing only? In March 2015,…
All across the world, in cubicles and board rooms, bars and conferences, marketing executives are asking themselves: What do women want? (It’s usually followed by: Should we make a Pinterest account for the company?). I can imagine the scene that must have unfolded at IBM leading up to last week. Under…
Nov.11
How can your brand stand out online? When a brand chooses to do something different, it takes a risk. But as we’ve said before: no guts, no glory. Or in Audi’s case, no guts, no social media disaster. On Facebook and Instagram, Audi shares photos of beautiful cars, often blurred…
Nov.04
When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already…
Oct.27
With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention. Playing it safe keeps your brand out of trouble, but no guts, no glory. Especially on Twitter. What happens when an attempt at edgy goes horribly wrong?…
Oct.13
Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding teams can mess up online. Once bad press around a…
