The Social Media Reader

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

Posted by + in Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening……read more

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

Posted by + in Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding…read more