Category

Social Media Analytics

The Crowdbabble Blog

Nov.30

Introducing Spanish and Portuguese Social Media Reports

By | Multilungual, Portugese, Social Media Analytics, Social Media Marketing, Spanish, Uncategorized

Hoy estamos lanzando nuestros nuevos informes de los medios sociales multilingües empezando con español y portugués. Hoje estamos lançando nossos novos relatórios de mídia social multilingues começando com Espanhol e Português. In order words, today we are launching our new multilingual social media reports starting with Spanish and Portuguese. We’d…

Read More

Nov.04Bell Media / Dark Helmet takes a beating

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

By | Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics, Uncategorized

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already…

Read More

Oct.30

The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use….

Read More

Oct.27

Crisis Management 101: How Did DiGiorno Bounce Back From a Cheesy Tweet?

By | Crisis Management 101, Social Customer Service, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention. Playing it safe keeps your brand out of trouble, but no guts, no glory. Especially on Twitter. What happens when an attempt at edgy goes horribly wrong?…

Read More

Oct.19Social Media Engagement Facebook Types

Types of Facebook Media Shared By Canadian Parties – #exln42

By | Competitive Analysis, Facebook Advertising, Facebook Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

For those who don’t know, Crowdbabble is based in Toronto, Ontario, Canada. Our country is undergoing its 42nd elections today and it is one for the record books. It is one of the few elections in history where there has been an increase in voter turnout according to recently released…

Read More

Oct.15

Introducing the 2015 Canadian Elections Social Media Dashboard

By | Competitive Analysis, Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Crowdbabble calls Canada home and we are currently undergoing our 42nd federal elections! It’s hard to imagine that we already had 42 general elections which resulted in 22 party leaders elected as Prime Minister. Elections have changed a great deal over the years. In 2015, candidates and voters flock to…

Read More

Oct.13Crowdbabble overview showing a variety of stats. Are you accessing this page via a screen reader? I would love to help it work for you. Please email me at katie at crowdbabble dot com.

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

By | Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding teams can mess up online. Once bad press around a…

Read More

Aug.31snapchat-api

5 Reasons Why Snapchat Needs To Open Up Their APIs Again

By | Competitive Analysis, Real-Time Analytics, Snapchat, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

It seemed like only yesterday that Snapchat had to close their APIs because of a hack that took place through one of their third party apps. The APIs had a security loophole which unfortunately allowed for hackers to exploit user data. Snapchat decided to close their APIs to limit developer…

Read More