There is a lot of controversy surrounding Twitter’s future but we still think it’s a robust platform for people to engage and share their thoughts about the world… in real time. Many companies also rely on Twitter to get the word out quickly! I can go on about Twitter but…
It’s not a good time to be a little gold statue. This year, all twenty Oscar nominees in the acting categories were white. The Academy members who determine nominations are 95% white, while 1 out of 10 Americans is African-American and 3 of 10 are people of colour. How did…
Want to grow your #following? Each post in Hashtag Analytics 101: The Complete Guide breaks down a different hashtag metric to help you #succeed on social. We’re building the guide now and the list below will be updated as we dissect metrics that are measured in Hashbabble, a free hashtag analytics tool from…
Donald Trump. What can I say. He’s having what is arguably the most controversial run for any president in the history of the United States of America. Even without considering his policies, his reactions are alone Internet worthy for attention (could be a good or bad thing… depends on your…
Yup, we are back with another Friday edition of Top Marketing & Startup Memes of the Week… number 3! I was on a roll trying to find memes, so much so that I was having a hard time picking the memes for today. Either way, I hope you enjoy this…
David Bowie calls to mind avant-garde, boundary-pushing, and stereotype-shattering. Crocs… does not. On social media, when is the appropriate time for a company co-opt a celebrity’s death for more followers? For Crocs, that time is never. Particularly when the celebrity seems such an odd fit for the brand: David Bowie…
TL DR – No because a good product funds itself but you’d be stupid not to have any social presence. Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth, I would need more data from Kickstarter themselves. Unfortunately I…
There is a new social media network on the block and it looks quite promising. It attempts to reaffirm the colloquial phrase, life’s a peach. They might be on to something! Peach is a new social media app that is currently only available for iOS devices and has recently taken…
Feel good, especially feel bad then feel good, stories dominated social media in 2015. The feel-bad-first stories all begin in a similar way: Ahmed Mohamed was taken to jail for bringing a clock to school; Tim Tai was excluded from a protest; and Sean O’Brien was made fun of for…
Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…
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