Category

Social Media Analytics

The Crowdbabble Blog

Mar.14

3.14 Easy Ways to Increase Twitter Engagement with Crowdbabble

By | Hashtag Analytics 101, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics

There is a lot of controversy surrounding Twitter’s future but we still think it’s a robust platform for people to engage and share their thoughts about the world… in real time. Many companies also rely on Twitter to get the word out quickly! I can go on about Twitter but…

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Jan.17

Crisis Management: When Is It Appropriate to Use a Celebrity’s Death For More Twitter Followers?

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

David Bowie calls to mind avant-garde, boundary-pushing, and stereotype-shattering. Crocs… does not. On social media, when is the appropriate time for a company co-opt a celebrity’s death for more followers? For Crocs, that time is never. Particularly when the celebrity seems such an odd fit for the brand: David Bowie…

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Jan.13

Do you need social media to be successful on Kickstarter? Case Study on the Auroma Coffee Brewer – Kickstarter’s Latest Funding Success Story

By | Facebook Advertising, Facebook Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

TL DR – No because a good product funds itself but you’d be stupid not to have any social presence.  Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth, I would need more data from Kickstarter themselves. Unfortunately I…

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Jan.11

Enter Peach – There’s a New Social Network and It’s a Social Marketer’s Dream Come True

By | Launch, Marketing Development, Peach, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

There is a new social media network on the block and it looks quite promising. It attempts to reaffirm the colloquial phrase, life’s a peach. They might be on to something! Peach is a new social media app that is currently only available for iOS devices and has recently taken…

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Jan.09Tobias sobbing in the shower

2015: The Year in Social Media Disasters

By | Marketing Development, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Uncategorized

Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…

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