Social media analytics has come a long way since the inception of “social media” as a concept. Now social media is a must in many ways, businesses can’t operate without any social media presence. Customers are checking social media to see how legitimate the business is and if the company…
What do Taylor Swift and Justin Bieber have in common? Other than being global icons that each have a net worth north of $200 million, Tay and the Biebs share a common love for their favourite Instagram filter: Mayfair. Here’s T-Swizzle posing while trying to make friends with a Kangaroo,…
Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions…
The New York Times has called him “the only plausible choice for Republicans tired of the extremism and inexperience on display in this race.” The polls have called him third place candidate, well behind Ted Cruz and Donald Trump. John Kasich is the old guard’s favourite for the Republican nomination,…
LinkedIn is a scary beast to tackle. Many people use it, but it’s hard to understand. A lot of the content is typically business oriented, especially a huge focus on personal development. People are keen about personal development but everyone is posting this type of content. Your LinkedIn strategy may…
Unlike Facebook or Twitter, there are not analytics for Instagram. You probably have burning questions about our analytics and no way to answer them. Engagement rate is an easy metric to use to study your content and social media channels. This is especially important if you want to ensure you…
You might have many Facebook likes, but how many fans are actually engaging with your content? Engagement rate is a particularly important metric for brands on Facebook — especially ones worried about fake Likes. But how can you measure it? Facebook Page Engagement Rate: Definition Engagement rate for public Facebook Pages…
Engagement rate might be the most important metric for your Twitter strategy. How many of your followers regularly like, reply to, mention or retweet your brand? How many ignore it? More than your number of followers, engagement rate tells you the real size of your audience — and how many…
Every morning for about two decades, I’ve watched Breakfast Television Toronto at some point before I head off to school or work. Because I started working in Toronto, it became apart of my morning routine to listen to the Breakfast Television Crew. I can’t even begin to count the number…
It’s hard to find a less pitiable man on earth than Leonardo DiCaprio. The actor and environmentalist has achieved stratospheric levels of success. He’s often photographed poolside. And that pool is usually on a yacht. In the world of film, he’s famed director Martin Scorsese’s favourite leading man and has…
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