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Social Media Analytics

Social media in 2017 culture wars by Crowdbabble

In 2017, Will All Businesses Be Forced Into Politics Like LL Bean?

By | Social Media Analytics, Social Media Measurement, Uncategorized | No Comments

In 2017, every brand will be political. Whether they like it or not. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. From LL Bean to Star Wars, no industry is safe from the increased polarization of American consumers on the political spectrum. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify. No brands will be spared. Social…

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Crowdbabble looking back on social media marketing in 2016 the long view

Top Reads for Brand Managers, December 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics of 2016 By Leslie Berland (@leslieberland) for Twitter The most-tweeted topic this year? It wasn’t the American election. Social Media Use in 2016 By Shannon Greenwood, Andrew Perrin, and Maeve Duggan for Pew Research Centre An overview of total users and growth in 2016 for five networks. Facebook’s Year in Review By…

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Crowdbabble social media trend forecast 2017 live video

2017 Trend Forecast: Live Video

By | 2017 Social Media Marketing Trends, Social Media Analytics, Social Media Marketing | No Comments

Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational social trend, evergreen content is dying. Users don’t want to click through slideshows or read how-to articles. They want to know what’s going on now in exclusive, exciting experiences that are more valuable because they’re ephemeral. As social media becomes more political — with Facebook on the forefront of election…

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Top Reads for Brand Managers, #movember 2016

By | Social Media Analytics, Social Media Marketing, Social Media Measurement | No Comments

In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu (@uugwuu) for BuzzFeed A masterclass in branding from the creative director of Adidas. An incredibly in-depth, inside story on the shoe brand’s collapse and rebuild. Tell Your Company Story Like Tesla By Janessa Lantz (@JanessaLantz) for ReadThink Read the Adidas story, and want to keep learning from the best? This short…

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Introducing Facebook Reactions Analytics from Crowdbabble

By | Facebook Analytics, Facebook Reactions, Social Media Analytics, Uncategorized | No Comments

Ever since Facebook introduced the Like button, which feels like a lifetime ago, there have been endless jokes about Facebook introducing a “Dislike” or “Hate” button. To Like or to Dislike To be fair, some situations just don’t deserve a Like. If a friend gets laid off from work, that’s probably not worthy of a Like. Or if a family member has an incident and breaks an arm, a Like is not appropriate here either. Facebook Reactions So Facebook listened and officially rolled out Facebook Reactions in late February, enabling us to interact with content in new ways. Rather than…

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Export your Instagram Followers to Excel or CSV

How to Export your Instagram Followers to Excel or CSV

By | Instagram Analytics, Social Media Analytics, Uncategorized | No Comments

If you’re looking for an easy way to export a list of your Instagram followers to Excel or CSV, then look no further. You can easily export your Instagram follower list to Excel/CSV with Crowdbabble. Here’s a sample screenshot of what the export could look like depending on the columns that you need to export. 3 Steps to Export your Instagram followers to Excel/CSV Sign up for Crowdbabble Add the Instagram account that you want to export to your Crowdbbable dashboard Export the list of your Instagram followers to Excel from the “Followers” tab Happy Analyzing!

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The Social Media Kingdom – The 24 Biggest Social Media Networks as Animals

By | Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Uncategorized | No Comments

Welcome to The Social Media Kingdom! We have created an infographic that describes the 24 biggest social media networks that have the most influence in today’s society. Each network is also paired with an animal to help you understand the scale and scope of the network. We also tried to match the quirks where possible… but it’s not always easy with animals. There is also a quick snippet about each one. This infographic is created by one of our Co-Op students, Shem Goltz, who worked on this as his first major project at Crowdbabble. Congratulations on a successful project Shem!…

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3 Easy Ways to Impress Your Boss with Social Media Analytics

By | Social Media Analytics, Uncategorized | No Comments

Social media analytics has come a long way since the inception of “social media” as a concept. Now social media is a must in many ways, businesses can’t operate without any social media presence. Customers are checking social media to see how legitimate the business is and if the company resonates with them. Everyone is using social media, businesses and consumers alike, and it’s as common as salt and pepper shakers. Not without problems of course. One of the biggest problems with social media marketing is a lack of understanding. Suddenly everyone seems to be an expert with social media…

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Export your Favourite Celebrity’s Instagram Analytics to Excel with 1 Click

By | Instagram Analytics, Social Media Analytics, Uncategorized | No Comments

What do Taylor Swift and Justin Bieber have in common? Other than being global icons that each have a net worth north of $200 million, Tay and the Biebs share a common love for their favourite Instagram filter: Mayfair. Here’s T-Swizzle posing while trying to make friends with a Kangaroo, using the Mayfair filter of course. Me: Please love me. Kangaroo: No. A photo posted by Taylor Swift (@taylorswift) on Dec 5, 2015 at 9:16pm PST And here’s the Biebs with an unorthodox pose, again using the Mayfair filter. Posing with such grace after falling on the floor is serious…

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The Social Media Analytics Glossary

By | Facebook Analytics, Facebook Analytics 101, Hashtag Analytics 101, Instagram Analytics 101, LinkedIn Analytics, Social Media Analytics, Twitter Analytics, Uncategorized | No Comments

Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions for everything from the most basic to the more advanced metrics. Let’s dive in. We hope this guide helps you to better understand your metrics so you can improve your social media campaigns. Make sure to keep it handy for easy reference! You’re more than welcome to share it with…

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