Category

Social Customer Service

The Crowdbabble Blog

Mar.14

3.14 Easy Ways to Increase Twitter Engagement with Crowdbabble

By | Hashtag Analytics 101, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics

There is a lot of controversy surrounding Twitter’s future but we still think it’s a robust platform for people to engage and share their thoughts about the world… in real time. Many companies also rely on Twitter to get the word out quickly! I can go on about Twitter but…

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Jan.14

Crisis Management 101: Starbucks Stirs the Pot with #RaceTogether Campaign

By | Crisis Management 101, Instagram Analytics, Social Customer Service, Social Media Marketing, Uncategorized

Giving back: in the socialpreneurship movement sweeping the corporate world, being a “good” company can pay off. For the philanthropic efforts companies put in, their brands get a huge marketing boost. But what happens when the public believes a “good” marketing initiative is just that, marketing only? In March 2015,…

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Jan.11

Enter Peach – There’s a New Social Network and It’s a Social Marketer’s Dream Come True

By | Launch, Marketing Development, Peach, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

There is a new social media network on the block and it looks quite promising. It attempts to reaffirm the colloquial phrase, life’s a peach. They might be on to something! Peach is a new social media app that is currently only available for iOS devices and has recently taken…

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Jan.09Tobias sobbing in the shower

2015: The Year in Social Media Disasters

By | Marketing Development, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Uncategorized

Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…

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Jan.05Social Media Intelligence Feedback Loop Japanese Store Crowdbabble Analytics Small Business

Social Intelligence Feedback Loop for Small Businesses – Conclusion and Final Thoughts

By | Facebook Advertising, Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Real-Time Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand…

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Dec.29

Social Intelligence Feedback Loop for Small Businesses – Social Analytics

By | Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Real-Time Analytics, small business, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Last week we went over two steps in our social feedback intelligence loop, social listening and social posting. We dove into the different apps and methods you can use to listen in on users and strategize posting when you are running a busy small business. Crowdbabble – The One Dashboard…

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Dec.15

Social Intelligence Feedback Loop for Small Businesses – Introduction

By | Competitive Analysis, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Uncategorized

Small businesses don’t often have the luxury of top tier marketing budgets when starting out. I can name countless small businesses in my area that require old approaches to marketing: flyers and word of mouth. For the good ones this may work, but a lot of businesses struggle with these…

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Dec.10Sway Office 365 Crowdbabble Social Media Analytics Presentation Marketing Digital Responsive

Social Media Analytics Storytelling with Microsoft Sway

By | Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

I’ve recently fallen in love with Microsoft Office Sway. Sway is a free presentation tool available to anyone with a Microsoft ID where users are able to make dynamic, responsive and stunning presentations. I know what you are thinking… isn’t this just a fancy PowerPoint? Not quite. Sway takes the…

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Nov.04Bell Media / Dark Helmet takes a beating

Crisis Management 101: Did Writing Fake Reviews Help or Hurt Bell Mobility?

By | Crisis Management 101, Facebook Analytics, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Social Voice, Twitter Analytics, Uncategorized

When things are going well for a brand on social media, the benefits are easy to measure: an uptick in sales, boom in referral traffic, increased activity on traceable links. When things are going poorly, the silence can be deafening… and difficult to track. Especially if your brand is already…

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Oct.27

Crisis Management 101: How Did DiGiorno Bounce Back From a Cheesy Tweet?

By | Crisis Management 101, Social Customer Service, Social Media Analytics, Social Media Measurement, Twitter Analytics, Uncategorized

With every post on social platforms, marketers have to make a tough choice: tried-and-true messages or pushing the envelope to attract more attention. Playing it safe keeps your brand out of trouble, but no guts, no glory. Especially on Twitter. What happens when an attempt at edgy goes horribly wrong?…

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