The Social Media Reader

Do you need social media to be successful on Kickstarter? Case Study on the Auroma Coffee Brewer – Kickstarter’s Latest Funding Success Story

Posted by + in Facebook Advertising, Facebook Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement

TL DR – No because a good product funds itself but you’d be stupid not to have any social presence.  Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth,…read more

The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

Posted by + in Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack,…read more

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

Posted by + in Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding…read more

5 Hacks to Present Your Social Media Data Like a Marketing Rockstar

Posted by + in Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Marketing Development, Social Customer Service, Social Media Marketing, Twitter Analytics, Uncategorized

It’s crunch time! You need to present all your social media metrics, data and findings to the leadership team before the month ends. Not to mention the millions of other things on your to do list, a presentation is the…read more