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Marketing Development

The Crowdbabble Blog

Dec.13Social media in 2017 culture wars by Crowdbabble

2017 Trend Forecast: Culture Wars and Your Brand

By | 2017 Social Media Marketing Trends, Marketing Development, Social Media Marketing

In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and…Read More

Jan.13

Do you need social media to be successful on Kickstarter? Case Study on the Auroma Coffee Brewer – Kickstarter’s Latest Funding Success Story

By | Facebook Advertising, Facebook Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Uncategorized

TL DR – No because a good product funds itself but you’d be stupid not to have any social presence.  Kickstarter success is a fascinating topic, one that cannot be answered in a single blog post. To really go in-depth, I would need more data from Kickstarter themselves. Unfortunately I…Read More

Jan.11

Enter Peach – There’s a New Social Network and It’s a Social Marketer’s Dream Come True

By | Launch, Marketing Development, Peach, Social Customer Service, Social Media Analytics, Social Media Marketing, Uncategorized

There is a new social media network on the block and it looks quite promising. It attempts to reaffirm the colloquial phrase, life’s a peach. They might be on to something! Peach is a new social media app that is currently only available for iOS devices and has recently taken…Read More

Jan.09Tobias sobbing in the shower

2015: The Year in Social Media Disasters

By | Marketing Development, Social Customer Service, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Voice, Uncategorized

Schaudenfreude: A feeling of enjoyment that comes from seeing or hearing about the troubles of other people Socialhuadenfreude: A feeling of enjoyment that comes from seeing or hearing about the social media disasters of other brands 2015 was a very delicious year for social media scandals. Nothing makes a marketing manager feel…Read More

Oct.30

The Dark Side – How to Use Google Analytics to Measure and Estimate Your Social Media ROI by Leveraging Dark Social Activity

By | Competitive Analysis, Facebook Analytics, LinkedIn Analytics, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Social Media ROI, Twitter Analytics, Uncategorized

Social Media ROI is an ambiguous, but extremely important metric. Digital marketers may feel overwhelmed when trying to figure out how to calculate or try to understand it. The return on social media efforts is a tough nut to crack, mostly because we don’t really know what tools to use….Read More

Oct.13Crowdbabble overview showing a variety of stats. Are you accessing this page via a screen reader? I would love to help it work for you. Please email me at katie at crowdbabble dot com.

Crisis Management 101: How Smuckers’ Facebook Scandal May Have Helped its Brand

By | Crisis Management 101, Marketing Development, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Analytics, Uncategorized

Nothing will boost your confidence as a marketing maven like reading about other brands’ social media fails. Watching a huge brand like McDonald’s struggle after a hashtag is hijacked acts as a kind reminder that even the most well-funded branding teams can mess up online. Once bad press around a…Read More

Sep.09

5 Hacks to Present Your Social Media Data Like a Marketing Rockstar

By | Facebook Analytics, Facebook Analytics 101, Instagram Analytics, Marketing Development, Social Customer Service, Social Media Marketing, Twitter Analytics, Uncategorized

It’s crunch time! You need to present all your social media metrics, data and findings to the leadership team before the month ends. Not to mention the millions of other things on your to do list, a presentation is the last thing you need to worry about. It’s a busy…Read More