We’ve been hearing rumors about Facebook pegging organic reach to between 1-3% of page likes. However, recently we’ve noticed based on Crowdbabble Facebook Insights that our own organic reach won’t go above 20 (not percent, 20 people!). This is almost exactly at 3% of our page likes. This can be…
Now that PTAT has “officially” been axed by Facebook, we’ve also removed PTAT from the Crowdbabble Facebook reports. Facebook’s PTAT (People Talking About This) metric caught a lot of flack from marketers over the past couple years because it was pretty much useless. It was a compound metric that marketers could…
While our users have taken advantage of Crowdbabble to monitor their competitors on Facebook for a while, today we’re excited to introduce our new Facebook competitive reports to make things even easier. These new reports allow you to gauge how your brand stacks up against competitors in a single report!…
For a long time, digital marketers have relied on the Impressions metric to determine how much exposure they are getting. When it comes to Facebook, Impressions are still valuable to measure, because then you can easily compare the exposure your brand receives on social media to other online channels. Definition:…
In traditional advertising (TV, radio, newspaper ads, billboards, etc.), marketers usually pay for reach. For example, if you place an ad in a newspaper that is read by 4 million people on a daily basis, your ad has a potential reach of 4 million people. Reach is also important metric…
No, Facebook doesn’t actually have a Dislike button! However, people can still leave negative feedback about your Facebook page. If you have a Facebook page, negative feedback is unavoidable. The larger your audience and the higher your engagement, the more negative feedback you will receive. The more negative feedback you receive,…
Definition: Engagement Rate The Engagement Rate of your Facebook Page is the percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page. Sounds pretty straight-forward, right? It really is. In order words, the Engagement Rate of your…
Social media is the fastest growing customer service channel. As customers continue to post their experiences on social media, they expect brands to respond. The quicker the response, the better. Whether it’s a request for product information, a complaint or a testimonial, customers demand instant acknowledgement. Brands must adapt to this…
Facebook Report exports to Excel and CSV are now here! This was one of the most requested features by Crowdbabble users, so we’re glad to say it’s now available.
Definition: Virality The Virality of your Facebook Page is the percentage of people who created a story about your Page after seeing activity about your Page. In order words, Page Virality is People Talking About This (PTAT) divided by People Reached.
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