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Facebook Analytics 101

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Jan.09Facebook Analytics - Negative Feedback

Facebook Analytics 101: Negative Feedback

By | Facebook Analytics, Facebook Analytics 101, Social Media Analytics, Social Media Measurement, Uncategorized

No, Facebook doesn’t actually have a Dislike button! However, people can still leave negative feedback about your Facebook page. If you have a Facebook page, negative feedback is unavoidable. The larger your audience and the higher your engagement, the more negative feedback you will receive. The more negative feedback you receive,…

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Jan.06Facebook Analytics - Engagement Rate

Facebook Analytics 101: Engagement Rate

By | Facebook Analytics, Facebook Analytics 101, Social Media Analytics, Social Media Measurement, Uncategorized

Definition: Engagement Rate The Engagement Rate of your Facebook Page is the percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page. Sounds pretty straight-forward, right? It really is. In order words, the Engagement Rate of your…

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Dec.12Facebook Analytics - People Talking About This (PTAT)

Facebook Analytics 101: People Talking About This (PTAT)

By | Facebook Analytics, Facebook Analytics 101, Social Media Analytics, Social Media Measurement, Uncategorized

Definition: People Talking About This (PTAT) PTAT is the number of unique people who have created a story about your page. A story is created whenever someone: Likes your Page Likes, comments on, or shares your Page post Answers a question you’ve asked Responds to your event Mentions your Page Tags your…

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