Crowdbabble has plenty of fantastic graphs and charts that helps share consumable social media data and analytics to any audience. Each graph can be exported into an image of a PDF so there are multiple options to help you report analytics the best way possible. However, can we take this…
Whether you are just starting out with social media analytics, or you are an analytical wizard, tracking relevant metrics will help you to optimize your social media campaigns. This free Social Media Analytics Glossary will help you to brush up on your knowledge of social media metrics. It includes definitions…
Over the last two weeks, we’ve been going over the Social Intelligence Feedback Loop for Small Businesses where we went over social listening, social posting and social analytics as part of a 3 step loop to help small business owners improve their social media reach, both to improve their brand…
Crowdbabble calls Canada home and we are currently undergoing our 42nd federal elections! It’s hard to imagine that we already had 42 general elections which resulted in 22 party leaders elected as Prime Minister. Elections have changed a great deal over the years. In 2015, candidates and voters flock to…
It’s crunch time! You need to present all your social media metrics, data and findings to the leadership team before the month ends. Not to mention the millions of other things on your to do list, a presentation is the last thing you need to worry about. It’s a busy…
Last week I wrote a post about ways to increase your organic reach on Facebook. As Facebook moves to monetize more and more of its platform, social media managers are faced with the grim choice of either paying up, or losing 1.2 billion potential customers (or at least that’s how…
Welcome to the first edition of Crowdbabble Contests! In this series we pit the social media efforts of competing brands against each other, using a CrowdBabble Facebook Competitive Report! We’re a Toronto based company, so naturally we wanted to analyze a Canadian icon, Tim Hortons, as our benchmark company. We…
Viral marketing is the most important thing you can generate as a social media marketer. In case you don’t know, viral is the exponential growth of post reach. It happens a bit when followers like or comment on your post, but shares are the gold standard when it comes to…
We’ve been hearing rumors about Facebook pegging organic reach to between 1-3% of page likes. However, recently we’ve noticed based on Crowdbabble Facebook Insights that our own organic reach won’t go above 20 (not percent, 20 people!). This is almost exactly at 3% of our page likes. This can be…
For a long time, digital marketers have relied on the Impressions metric to determine how much exposure they are getting. When it comes to Facebook, Impressions are still valuable to measure, because then you can easily compare the exposure your brand receives on social media to other online channels. Definition:…
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