2017 Social Media Marketing Trends

social media marketing guide for 2017 trend forecast by crowdbabble, text over image from NASA of a large metal cone being tested with light reflected off it

Social Media Marketing Trend Forecast for 2017

By | 2017 Social Media Marketing Trends, Social Media Marketing, Social Media Measurement, Uncategorized | No Comments

For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting. In this series, we map out the new pitfalls and potential gains your brands face this year. Conversational Social Media Your social media fans and followers don’t want to hear from you, they want to talk with you. In 2017, social media is going back to its roots. Marketing Gets Political Culture wars will rage on social media and brands…

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Crowdbabble social media trends in 2017 mesmerizing video feature image

2017 Trend Forecast: Mesmerizing Video

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Spoiled for choice, social media users are demanding more from online content. They want to be mesmerized. Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection. Most processes that we interact with are concealed behind a screen and we’re more hooked than ever by video that shows physical processes unfold — and they’re refreshingly apolitical. Humans love to watch amazing things at peak performance: beautiful machines working flawlessly, a process unfolding perfectly, a touchdown executed with great skill. It’s hard to come up with an umbrella term for videos that…

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2017 Trend Forecast: VR and AR

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Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good fit for every brand? When should your brand jump on emerging technologies like virtual reality and augmented reality? Producing VR and AR content for the sake of a cutting-edge brand identity is not only expensive, it’s pointless. Users will not see the point in the extra investment of time, and the…

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2017 Trend Forecast: Live Video

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Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational social trend, evergreen content is dying. Users don’t want to click through slideshows or read how-to articles. They want to know what’s going on now in exclusive, exciting experiences that are more valuable because they’re ephemeral. As social media becomes more political — with Facebook on the forefront of election…

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2017 Trend Forecast: Conversational Social Media

By | 2017 Social Media Marketing Trends, Social Media Marketing, Social Voice | No Comments

Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is the biggest buzzword in web development and it will only get bigger in 2017. Content generators like Quartz have developed conversational apps that ask users what they want to read, then deliver it (using machine learning and AI). The question/response format of Siri, Facebook Assistant, and Amazon Echo have seeped…

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Social media in 2017 culture wars by Crowdbabble

2017 Trend Forecast: Culture Wars and Your Brand

By | 2017 Social Media Marketing Trends, Marketing Development, Social Media Marketing | One Comment

In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify. No brands will be spared. Social media users are inundated with political content, and participate in it readily. Does that mean your audience wants a break from politics? Do they want…

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