For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting. In this series, we map out the new pitfalls…Read More
Spoiled for choice, social media users are demanding more from online content. They want to be mesmerized. Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection. Most processes that we interact with are concealed behind a screen and we’re…Read More
Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good…Read More
Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational…Read More
Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is…Read More
In 2017, every brand will be political. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. Including your own. In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and…Read More
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