Exporting Twitter followers shouldn’t involve carpal tunnel from endless scrolling and copying. Need a comprehensive list of all your followers on Twitter? What about their locations, latest tweets, and influence? Whether you have 100 followers or 10 million, it is possible to download a list of your Twitter followers. To get…
Naming Instagram competitors is challenging, even for seasoned social media managers. The behemoth fought off Snapchat and Periscope in 2016; both apps are losing marketshare. Social media is always changing, but some networks have such large user bases that they seem like institutions. Could any platform ever replace Instagram? With more…
You’ve found the perfect influencer for your campaign. They have a huge audience and they’re the perfect fit for your brand. But how influential are they, really? Learn how to measure how many followers are fake and how many are real for any Instagram account. An audience audit is the…
For marketing managers on Instagram, timing is everything. Posting to Instagram when your audience isn’t online is like putting on a play in the middle of the night. It doesn’t matter how good it is, no one is going to see it. Your Instagram posts need to be seen by the widest…
2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics…
Spoiled for choice, social media users are demanding more from online content. They want to be mesmerized. Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection. Most processes that we interact with are concealed behind a screen and we’re…
Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good…
Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational…
Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is…
Finding and leveraging brand advocates is a tough task for Instagram marketers. The brand advocate part of your job usually involves creating them from scratch — luring followers down the sales funnel to conversion and advocacy. But what if you already have brand advocates on Instagram? How do you find them? Find Your…
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