Exporting Twitter followers shouldn’t involve carpal tunnel from endless scrolling and copying. Need a comprehensive list of all your followers on Twitter? What about their locations, latest tweets, and influence? Whether you have 100 followers or 10 million, it is possible to download a list of your Twitter followers. To get…
Naming Instagram competitors is challenging, even for seasoned social media managers. The behemoth fought off Snapchat and Periscope in 2016; both apps are losing marketshare. Social media is always changing, but some networks have such large user bases that they seem like institutions. Could any platform ever replace Instagram? With more…
You’ve found the perfect influencer for your campaign. They have a huge audience and they’re the perfect fit for your brand. But how influential are they, really? Learn how to measure how many followers are fake and how many are real for any Instagram account. An audience audit is the…
For marketing managers on Instagram, timing is everything. Posting to Instagram when your audience isn’t online is like putting on a play in the middle of the night. It doesn’t matter how good it is, no one is going to see it. Your Instagram posts need to be seen by the widest…
In 2017, every brand will be political. Whether they like it or not. The Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. From LL Bean to Star Wars, no industry is safe from the increased polarization of American consumers on the political spectrum….
For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting. In this series, we map out the new pitfalls…
2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics…
Spoiled for choice, social media users are demanding more from online content. They want to be mesmerized. Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection. Most processes that we interact with are concealed behind a screen and we’re…
Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is the trend a good…
Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks to live video and the conversational…
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