How to Find Your Instagram Engagement Rate

Posted by + in Instagram Analytics, Social Media Analytics, Social Media Marketing, Social Media Measurement

Unlike Facebook or Twitter, there are not analytics for Instagram. You probably have burning questions about our analytics and no way to answer them. Engagement rate is an easy metric to use to study your content and social media channels. This is especially important if you want to ensure you are getting real Instagram profiles like you. So how can you find it?

Instagram Engagement Rate: Definition

Engagement rate for Instagram is the number of The total engagement received by an Instagram account over a time period as a percentage of followers, the equation is Engagement = Engagement / Followers. Engagement is anytime a user likes or comments one of your posts.

You can also look at engagement in separate ways, one focused on likes and the other comments. It depends on your needs, but any interaction with the photo is considered engagement on Crowdbabble.

How to Find Your Engagement Rate

Instagram has no analysis but that doesn’t mean we can’t get them. To find your engagement rate for an Instagram page, this could be yours or even a competitors.

First, in Crowdbabble, connect to an Instagram page to our dashboard by signing up and clicking the plus symbol sign under Facebook. You will need to connect your Instagram account. You will also need to log into your Instagram account, our platform will guide you.

Engagement rate in shown the Overview panel of Crowdbabble, opposite number of engagements per post.

Adidas Instagram Overview Crowdbabble

Let’s take a look at Adidas’s Instagram, they have an engagement rate of 5.5% which is decent for a brand when looking at the size of the following.

Drilling Down: Posts Right down to the Gram

Engagement rate tells you half the story. You sometimes need to see the type of content or what post that has been lagging in your engagement or ideally, soaring. Head over to Engagement. You will see a chart that shows the engagement breakdown by the day. You are able to click on each bar to see what content you posted and the engagement breakdown of the post.

Crowdbabble Engagement Rate Breakdown Instagram

You can share or even manipulate the data for your own liking. Use the export drop down menu. An Excel file that includes the graphs will be delivered to your email for the time period that you’ve selected. You can also immediately download the PDF with the same feature.

Crowdbabble Instagram Excel Export

To make things easier, Crowdbabble can be set up to provide you automatic updates. Go to your settings and select either weekly or monthly PDF reporting. That way you don’t need log in to get your analytics.

Benchmark
All Crowdbabble users can access engagement data for any Instagram account. What does that mean? It means that you can also add any of your competitors and get the same data they might! Crowdbabble helps level the playing field to be ultra competitive.

Instagram is now the fastest growing platform so it’s even harder to get a sense of how you are doing. Instagram also makes the issue tougher without providing any analytics, unlike Facebook where basic page analytics are available. Crowdbabble’s power to measure engagement rate on Instagram helps users build stronger campaigns with more relevant and engaging content.

For content strategists and brand managers on Instagram, this is valuable information to beat the noise of the social media world to help make your brand standout.